Lander Desmedt

With over 8 years of experience in marketing communications, digital strategy, and program leadership, I excel at driving innovation at the intersection of business, technology, and sustainability.

As a Program Manager at The Reference, one of Belgium’s leading digital agencies, I help organizations leverage data, AI, and automation to unlock new growth opportunities. I specialize in translating complex business challenges into actionable strategies.

Alongside my consulting work, I serve as Fund & Community Manager of the Green.er Fund, a thematic innovation fund supported by the King Baudouin Foundation. Green.er accelerates the circular transition in the rubber sector by financing high-potential research, incubating applications, and fostering cross-sector collaboration between academia, startups, industry, and policymakers. In this role, I bridge strategic funding, innovation ecosystems, and industry transformation.

I’m also part of the founding team behind ImpactGenie, an AI-powered toolbox that helps organizations turn sustainability goals into tangible action. Too often, sustainability strategies get stuck in PowerPoint purgatory—ImpactGenie bridges the gap between ambition and execution.

Previously, I co-founded and led HNST, recognized by Elle Magazine as the world’s most sustainable jeans brand. For 2.5 years, I steered product development, marketing, and community building, securing international distribution and demonstrating that fashion and sustainability can go hand in hand.

Driven by a mission to create meaningful impact through innovative and ethical solutions, I thrive in diverse, talented teams that push boundaries. I bring a blend of entrepreneurial vision, strategic consulting, and hands-on execution to every project I lead.