About Larry Guillermo
Brand Designer & Web Developer with over 7 years of
experience across the graphic, textile, and industrial sectores. Experto en estrategia y desarrollo de marca, conuna sólida capacidad de investigación de mercados para crear visuales identities with a commercial purpose. Specialized in UX/UI Design (Figma), focused on information architecture and user experience. I possess technical skills in Web Development, integrating e-commerce management in WordPress with proficiency in HTML, CSS, JavaScript, and database administration. I offer a 360° vision of digital marketing, with proven experience in executing ad campaigns on Meta Ads, LinkedIn Ads, and Google Ads. Expert in SEO/SEM positioning and measurement through Google Analytics. I am a proactive professional, capable of leading teams and managing projects from initial research to final technical production, including video editing, animation, and industrial processes.
Spanish
Native or bilingual
English
Basic
French
Basic
Can work on-site
Lausanne (up to 50km)
Experience
- Moda Internacional Textile SectorGraphic and Editorial DesignerFASHION AND COSMETICSMarch 2021 - November 2025 (4 years and 8 months)Graphic Design & Layout: Conceptualized and designed high-impact visual assets for websites and social media platforms. E-commerce Development: Managed and developed e-commerce solutions, ensuring a seamless user experience and visual consistency. Editorial Design: Responsible for the professional layout and composition of digital and print materials. Brand Growth: Executed digital strategies to enhance brand presence across multiple online channels.
- FGT S.A.S Advertising,Graphic DesignerRAW MATERIALS INDUSTRYJanuary 2016 - March 2021 (5 years and 2 months)Textile & Industrial Sectors Product Development: Designed and developed specialized products and supplies for the textile garment industry and industrial sectors. Web Administration: Managed and maintained the corporate website, ensuring optimal performance and up-to-date content. Digital Presence: Orchestrated social media management and content creation to drive brand engagement. Industrial Design Integration: Bridged the gap between graphic aesthetics and technical industrial requirements for manufacturing inputs.
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Education
- Associate Degree in Advertising DevelopmentSENAAssociate Degree in Advertising Development
- Certification Full Stack Web Development (Bootcamp)Talento Tech ValleCertification Full Stack Web Development (Bootcamp)