Description

Building brands that connect culture, commerce and intelligent execution.

I’m a Berlin-based Brand Strategist and AI-enabled Marketing Consultant with 10+ years of experience across brand building, ecommerce, creative direction and business development for lifestyle, fashion and consumer brands.

My background combines entrepreneurial leadership with hands-on campaign execution: from co-founding and scaling a lifestyle brand with two retail stores and a 15-person team to developing brand strategies, launch concepts and growth initiatives for premium and emerging brands.

I work at the intersection of brand, marketing and modern digital operations — helping companies build emotionally resonant identities while optimizing workflows, campaign execution and content systems through AI-supported processes and automation.

Alongside strategic positioning and creative development, I bring experience in ecommerce, campaign planning, cross-functional collaboration and operational execution in fast-moving environments.

Tools and workflows I work with include ChatGPT, Claude, Loveable, Shopify, Canva, GA4, Notion, AI-supported content systems and modern project management platforms.

Particularly interested in projects across fashion, beauty, lifestyle, retail and culture — especially where brand thinking, commercial strategy and operational intelligence need to work together.

Based in Berlin. Available for remote and hybrid projects across Europe.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Italian
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Artist Network Agency,
BRAND & TALENT MANAGER
January 2023 - January 2025 (2 years)
Berlin, Germany
Entwicklung von Markenstrategien und Kampagnenkonzepten in direkter Zusammenarbeit mit Creatorn und Talenten. Steuerung kanalübergreifender Content- und Aktivierungsformate für Social Media, Events und Brand Partnerships. Aufbau von Creator-Kooperationen mit Fokus auf Authentizität, Reichweite und Community-Impact.
Influencer Marketing Content Strategy Brand Partnerships community building Business Development
FraaiBerlin GmbH,
CO-FOUNDER & BRAND DIRECTOR
January 2016 - January 2022 (6 years)
Berlin, Germany
Aufbau einer Lifestyle-Marke von null — von der Markenidentität über Full-Funnel-Marketing bis zur Community. Führung eines 15-köpfigen Teams und vollständige Verantwortung für alle Marketingmaßnahmen über Retail, E-Commerce und digitale Kanäle. Entwicklung von Kampagnen, Events, Retail-Aktivierungen und Content-Strategien.
Brand Strategy Community Building Retail Marketing Campaign Management Go-to-Market (GTM) Strategy
Anne Gorke GmbH,
HEAD OF SALES & MARKETING
January 2014 - January 2016 (2 years)
Berlin, Germany
Eigenverantwortliche Betreuung von B2B-Partnerschaften und Markteinführung einer nachhaltigen Luxusmodemarke im Handel. Steuerung der gesamten Produktion der MBFW-Show sowie kanalübergreifender Brand-Aktivierungen über PR, Retail und Creative.
Business development B2B Sales & Parterships Retail Marketing Event Management Brand Strategy

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Masters in Fashion & Luxury Brand
Istituto Marangoni Milan
2012
Masters in Fashion & Luxury Brand
Bachelor in Business Management
Queen Mary University London
2011
Bachelor in Business Management

Laura Lindermann

Brand Strategist & AI-Powered Marketing Consultant

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