About Lauren
Hey! I'm an SEO Content Strategist with 5+ years of experience creating killer content that converts. Previous clients include The Discoveries Of, Julia Rouge, and Destguides.
Here's what I can help with:
✅ Keyword research, on- and off-page SEO, technical SEO, and backlink acquisition
✅ Content writing - blogs, SEO-optimised articles, academic papers
✅ Article scheduling on WordPress, Squarespace, Wix, and Ghost
✅ Editing and proofreading
✅ Email marketing
Think we could work well together? Get in touch and I can send over my portfolio.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Julia RougeE-commerce AssistantNovember 2023 - Today (2 years and 7 months)
- Managed and uploaded products onto WooCommerce CMS, ensuring accurate product listings and SEO optimisation for conversions.
- Designed and executed marketing materials, enhancing brand visibility and customer engagement.
- Implemented targeted email marketing campaigns using segmentation and flows, resulting in increased click-through rates.
- Scaled social media reach from 200 to 20K monthly views in just 6 months through strategic content creation and engagement.
- FreelanceDigital Content StrategistJanuary 2021 - Today (5 years and 5 months)
- Develop and implement bespoke content strategies aligned with clients' broader marketing objectives, ensuring cohesive brand messaging across all platforms.
- Craft compelling, SEO-optimised website content that significantly improves search visibility whilst maintaining engaging, conversion-focused messaging.
- Conduct thorough website audits and implement technical SEO recommendations to enhance overall site performance and search rankings.
- Design strategic content calendars that maximise audience engagement and support marketing campaigns.
- Discoveries MediaWriter and EditorMay 2021 - June 2023 (2 years and 1 month)
- Promoted from content writer to editor, taking full responsibility for final quality assurance of articles before publication on platforms London x London and The Discoveries Of.
- Developed and distributed bi-weekly newsletters whilst using analytics reporting to inform and refine campaign strategies.
- Spearheaded comprehensive social media management, encompassing strategic planning, content creation, scheduling, and fostering meaningful engagement with both readers and commercial partners.
- Actively identified and pursued new business opportunities through direct pitching, contributing to company growth and expanded partnerships.
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Education
- BAHonsBirmingham City University2019BAHons