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Lea AbettanLA

Lea Abettan

Growth & Content Strategist

€400/day
Nice, FR
8-15 years

Average response time: 1 hour

About Lea

I’m a Growth & Content Strategist with hands-on experience across social media strategy, paid media, content operations, outbound campaigns, marketing automation, and data systems.

I support companies that need more than execution. I help structure the strategy, build the workflows, launch campaigns, automate repetitive tasks, and create reporting systems that make performance easier to track and improve.

I can help with social media strategy, editorial planning, Meta Ads, Google Ads, Lemlist outbound campaigns, Make automations, Airtable and Google Sheets dashboards, lead generation workflows, and content systems.

My strength is bridging strategy and execution. I understand the big picture, but I also know how to build the campaign, structure the database, write the sequence, automate the workflow, and report on results clearly.

I’m organized, fast, detail-oriented, and focused on helping teams work smarter, not just harder.
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Moov.
    GROWTH & MARKETING OPERATIONS MANAGER
    DIGITAL AND IT
    November 2025 - Today (7 months)
    At Moov., a growth studio helping companies scale through data-driven acquisition and automation, I bridge strategy and execution across systems, automation, data, and growth execution.
    Act as a point of reference for social media and content operations, supporting planning, coordination, and optimization across Moov. and client brands Build, launch, and optimize Google Ads campaigns (Search-focused), from account structure to performance reporting Manage and optimize Meta Ads campaigns (Facebook & Instagram), including audiences, creatives, and testing frameworks Design and execute Lemlist outbound campaigns, including sequencing, copy structure, deliverability, and performance tracking Conduct lead scraping, enrichment, and database structuring to support scalable outbound and acquisition efforts Design and implement automation workflows in Make to streamline marketing and internal operations Build and maintain Airtable bases and Google Sheets dashboards to support decision-making and performance visibility Manage and structure internal documentation, workflows, and information flows to improve execution speed and clarity Coordinate projects across growth, content, and operations teams Support outbound campaigns, research initiatives, sequences, and databases
    Social media marketing automation Google AdWords Meta Ads Lead generation
  • Goldfish Marketing
    SOCIAL MEDIA & DEVELOPMENT MANAGER
    DIGITAL AND IT
    August 2023 - November 2025 (2 years and 3 months)
    • Led social media strategy and execution across multiple client accounts
    • Managed and coordinated social media managers and creatives to ensure consistent output
    • Developed and executed organic and paid social campaigns aligned with client growth objectives
    • Supported acquisition strategies using Meta Ads and Google Ads
    • Built content systems using Canva, CapCut, and WordPress
    • Designed and managed email campaigns and automations (Mailchimp, Constant Contact)
    Social media Paid Social Canva Google Ads Email marketing
  • Black Belt
    Key Account Manager
    HUMAN RESOURCES
    December 2021 - February 2023 (1 year and 2 months)
    - Candidate screening, selection and interviews for all levels in sectors such as Medical field, Customer Support, Sales, Luxury, Retail, Financial Services and HR.
    - Ensure positive & timely candidate experience
    - Manage candidate offer process (internal administration & candidate follow-up)
    - Coaching and leading candidates through the hiring process.
    - Coordinate & Manage relationships with recruiting firms : briefing on different profiles, ensure positive and fruitful relationship
    Customer Relationship Management (CRM) Sales Excellence Customer Segmentation and Analysis Branding

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Certifications

  • Google Ads Search
    Google
    2026
    Google Ads Google Search Ads Lead generation Campaign Reporting Keyword Research Paid Acquisition Conversion Tracking SEA Campaign Optimization Performance Marketing
  • AI-Powered Shopping Ads Certification
    Google
    2026
    Product Feed Optimization Performance Max Campaign Reporting Google Shopping Ads Paid Acquisition E-commerce Advertising Conversion Tracking Campaign Optimization Performance Marketing

Skill set

Categories