Description

Growth Marketing Lead with 10+ years’ experience driving scalable growth across B2B and B2C businesses, from early-stage ventures to global organisations. I lead acquisition, experimentation and performance strategy end to end, with full accountability for commercial outcomes. Experienced managing teams and £25M+ budgets, delivering measurable growth through data-led decision making and cross-channel optimisation.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

OnAir Media
Director of Marketing
ENTERTAINMENT AND LEISURE
June 2025 - November 2025 (5 months)
London, United Kingdom
Lead brand relaunch and go-to-market strategy for event streaming platform, building marketing function and positioning company for B2B/B2C growth across customer acquisition, CRM and partnership development.
End-to-end management of Contentful CMS and CRM platforms, overseeing website content architecture, publishing workflows, SEO delivery, and cross-channel coordination for live event launches.
Coordinating cross-functional stakeholders across programming, commercial, and operations to manage event timelines, content scheduling, and campaign delivery while implementing GA4/GTM tracking infrastructure
Go-to-Market (GTM) Strategy Growth Strategy Digital Marketing Social media
Centrica
Performance Marketing Lead
ENERGY AND UTILITIES
November 2022 - July 2025 (2 years and 8 months)
Led performance marketing strategy across Centrica's Net Zero product portfolio (Solar, EV, Smart Home, Heat Pumps) with £1M+ budget ownership, driving customer acquisition at scale across Centrica's transition to sustainable energy solutions and establishing market leadership in residential Net Zero technology
Architected AI-driven marketing infrastructure that unified real-time data across paid media, web analytics, and CRM systems - enabling automated optimisation at enterprise scale that delivered annual lead generation targets by Q2 while reducing cost per lead by 27%
Partnered with C-suite and cross-functional leaders across Product, Sales, Data, and Technology to transform attribution modeling and campaign measurement, improving strategic decision-making and establishing performance frameworks adopted across the wider organisation
Drove digital transformation by transitioning the marketing function from manual optimisation to AI-led automation, improving lead quality and pipeline velocity while creating scalable acquisition playbooks that de-risked future product launches
Performance Marketing KPIs and Metric Definition and Monitoring
Aviation Technical Services Barbados
Growth Strategy Consultant
AVIATION AND AEROSPACE
February 2022 - October 2022 (8 months)
Developed comprehensive growth strategy for aviation maintenance startup, building financial models, market entry plans, and 3-5 year roadmap that positioned early-stage business for investment and regional expansion
Secured $250K seed funding through investor pitch, translating technical operations into compelling commercial narrative and establishing a runway for market launch.
Go-to-Market (GTM) Strategy Growth Strategy