Leonardo Piumi

Growth Marketer & Fractional CMO | AI, SaaS & Creative Tech | Amsterdam

I help early-stage and scale-up companies grow faster by building acquisition systems that compound over time, not just campaigns that run and stop.

With a background spanning €3M+ campaign management at Philips across 30+ markets, performance marketing at travel tech startups (managing €120k/month budgets), and co-founding Shai Creative Technologies (15,000 users, €50k ARR, programmatic SEO as the primary acquisition engine), I bring both strategic clarity and hands-on execution.

What sets me apart is the founder lens: I've built growth from zero, which means I understand resource constraints and what it actually takes to go from 0 to traction. I can help with both building growth playbooks, and running them, depending on clients needs.

Typical projects I take on:

Growth strategy and go-to-market for AI, SaaS, or creative tech startups

Programmatic SEO systems and content-led acquisition

Paid acquisition audits and channel optimisation (Meta, Google)

Growth playbooks, channel mix analysis, and funnel diagnostics

AI Workflows implementation across marketing and other teams too

I'm based in Amsterdam, work in English, Italian, Spanish, and developing Dutch, and I'm available for both short missions and ongoing fractional engagements.

Would love to chat!