Leonie Conroy

Senior Fashion & Print Designer with over a decade of experience across womenswear, menswear, kidswear, and performance apparel. I design across the full process, from initial research and creative direction to silhouette development, fit, fabric sourcing, and final delivery.

My work spans a wide range of product categories, including outerwear, tailoring, shirting, sweats, jerseys, denim, and activewear. I also specialize in print and surface design, branding, and illustration. I've worked with both emerging and established brands, adapting to varied aesthetics while maintaining a clear and consistent design voice. Clients include Scotch & Soda, O'Neill, Daily Paper, Repose AMS, Pockies, and Sevdaliza.

Skills: Fashion Design: silhouette creation, fit, tech packs, BOMs · Print & Graphic Design: repeats, placements, logos · Concept & Storytelling: seasonal narrative development, color direction, trendboard development · Illustration: hand-drawn, painted, digitally drawn, textiles, campaign visuals, packaging · Software: Adobe Illustrator, Photoshop, InDesign, PLM systems

○ Designed and illustrated print and graphics for apparel.

○ Illustrations for campaign visuals, packaging and labelling

○ Designed loungewear silhouettes, coordinated branding and graphics across apparel, packaging, and campaigns.

○ Led seasonal apparel collections from development through to launch.

○ Designed across categories including outerwear, tailored wovens, shirting, sweats, jerseys, and swimwear. ○ Led seasonal garment development from sketch to SMS, including fit sessions, BOMs, and fabric sourcing. ○ Briefed graphic designers and placed artwork across garments to ensure aesthetic cohesion. ○ Worked across men's and kids teams, collaborating with merchandising to maintain collection balance and relevance.