About Lia
Strategic Global Talent Acquisition Leader & Advisor - I help founders and executive teams scale their organisations with talent strategies that directly drive growth, operational excellence, and enterprise value.
With over 20 years’ experience leading high‑performance recruitment functions across the Americas, EMEA and APJ, I’ve built and scaled global TA organisations for leading IT and SaaS companies. At my last assignment, SAP LeanIX, I built from scratch the TA function, scaled the business from 150 to 950+ employees and supported its acquisition by SAP. Delivered measurable ROI through data-driven hiring, automation, direct sourcing (60% of all hires), and consistently low new‑hire attrition (<2%).
My commercial background in sales enables me to bring a business-first, revenue-aware approach to talent acquisition function and team, ensuring hiring is tightly aligned to company goals, GTM needs, and investor expectations. I specialise in partnering with scale-ups navigating hypergrowth, transformation, or M&A, building TA engines (automation & AI, ATS, Sourcing tools etc) that are lean, predictable, and built for long-term value creation.
Expertise:
- Scaling global TA teams and function for SaaS scale-ups
- Building high-performing global recruiting engines
- Data-driven hiring, automation & TA technology
- EVP and employer branding for competitive markets (IT recruitment)• Executive hiring & advisory for founders
- Post-merger and M&A integration
- Organisational transformation
Value I bring:
I turn talent acquisition into a growth lever, reducing cost per hire, improving quality, and ensuring every hiring decision moves the business forward.
More info:
Dutch
Native or bilingual
German
Conversational
English
Fluent
Can work on-site
Amsterdam (up to 15km), Utrecht (up to 15km), 's-Hertogenbosch (up to 50km), Rotterdam (up to 15km), Arnhem (up to 15km)
Experience
- SAP LeanIXVice President Global Talent AcquisitionDIGITAL AND ITDecember 2023 - October 2025 (1 year and 10 months)Amsterdam, NetherlandsPlayed a key role in the development of LeanIX's People function from the ground up. Oversaw a broad scope of employee & work-place initiatives, incl. Job Architecture Framework, Comp. & Benefits, Employer Branding, and Global Talent Acquisition.More info see my previous role within SAP LeanIXMy Linkedin profile: More info: https://www.linkedin.com/in/liadekruif/*LeanIX is acquired by SAP in November 2023 and completely merged into SAP in Aug 2025.
- LeanIXDirector Global Talent AcquisitionDIGITAL AND ITMarch 2020 - November 2023 (3 years and 8 months)Bonn, GermanyKey Achievements:
- Built data driven Global Talent Acquisition department from scratch, e.g. tech tools, global policies, reporting & insights, inclusive practices, automated processes, hiring manager and TA enabling.
- Scaled LeanIX from 150 to 950 employees;
- Built and managed high-performing global Talent Acquisition teams (GTM, Tech & Corporate TA teams).
- Established a strong employer brand in close collaboration with Marketing, enhancing LeanIX’s reputation as a top employer.
- Supported GTM expansion from 3 to 26 countries.
- Implemented modern tooling (eg ATS, sourcing, HRIS) to automate operations and enabling rapid scaling.
- Played a key role in revamping benefits and optimizing the performance management cycle.
- Initiated and led multiple integration and change management projects related integration into SAP.
- Achieved official recognition as a ‘Great Place to Work’
- LinkedIn Talent Award Winner “Talent Insights Pioneer
- Resourcing Leaders UKMember Resourcing LeadersHUMAN RESOURCESJuly 2024 - Today (1 year and 11 months)Londen, United Kingdom• • Collaborate with a network of Global Talent Acquisition Leaders to share innovative strategies.• • Engage in discussions to enhance talent acquisition practices across diverse industries.• • Contribute insights to foster a culture of continuous improvement in recruitment processes.
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Education
- LinkedIn Certified Professional Recruiter Talent Insights PI Certified AnalystLinkedIn Certified Professional Recruiter Talent Insights PI Certified Analyst