Description

I'm a Digital PR specialist with 10 years of experience helping brands earn high-authority coverage and links across global media. I've contributed to over 5,000 links placed in outlets including Forbes, The Daily Telegraph, USA Today, The Guardian, Sports Illustrated, Daily Mail, Le Monde, Bild, and Sky News Australia, across the UK, US, Europe, and beyond.

My core focus is on three things that actually move the needle: strategic link building through journalist outreach, reactive PR that capitalises on news cycles, and data-led campaigns that generate earned media at scale.

I currently work on a retained basis with Lovethesales, one of the UK's leading retail trend platforms, and have previously built large-scale PR programmes within competitive regulated industries including US/UK sports betting and affiliate markets. I've worked in environments that demand precision targeting, fast turnaround, and measurable output.

If you need a consultant who delivers links and coverage rather than reports about them, let's talk.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 10km)

Clickout Media
Head of Digital PR
November 2023 - October 2025 (1 year and 11 months)
Led global PR strategy across 65+ brands, driving a 6x revenue surge (£15M → £100M) and delivering an industry-leading £30 CPL. Managed, mentored, and scaled a fully remote team of 24 across multiple continents, overseeing 50–60 press releases per month. Developed a repeatable interview-led PR model that generated high-volume news stories and hundreds of organic placements per campaign cycle. Created an AI-powered coverage tracker, improving monitoring accuracy, link evaluation, and earned-media analysis. Built a social channel from zero to 1M+ monthly views in 6 months, reinforcing campaign visibility and cross-channel reach.
Backlinking SEO Public relations Content marketing Marketing Project Management
ClickOut Media
Digital PR & Growth Manager
September 2022 - October 2023 (1 year and 1 month)
Designed and executed multi-brand PR strategies within competitive niches, identifying high-authority backlink opportunities to support organic growth. Account management of 4 top level digital PR agencies, consistently hitting targets while maintaining brand guidelines. Strengthened relationships with editorial teams and freelance contributors to scale campaign output. Improved ROI through process automation and CPL optimisation across large campaign volumes.
Backlinking SEO Digital communication Public relations
Love the Sales
Digital PR & SEO Manager
October 2018 - July 2022 (3 years and 9 months)
Delivered an integrated PR & SEO program that grew organic traffic to 2.1M annual visitors, driving $1.4M+ organic revenue per year. Improved global backlink ranking from 10.5M → 330K (Ahrefs) via targeted authority-building campaigns. Managed a team of 2, securing 130+ quality PR links per month, achieving high-authority placements at scale. Conducted quarterly technical SEO audits (Screaming Frog) and implemented fixes aligned with Google algorithm updates.
Backlinking SEO Content marketing