Lila Selim

Consultancy for clients spending £50K per month on advertising Campaigns. Specialising in PPC and social media management. Managed PPC campaigns for optimal client ROI. Oversaw social media accounts, enhancing engagement and brand visibility. Conducted market analysis to optimise campaign performance . Customised strategies to meet client objective s. Provided regular performance reports and recommendations.

At The Break Co., I drive growth across creator and brand partnerships by identifying commercial opportunities, securing high-value deals, and building scalable systems to increase revenue and efficiency. I work across the full lifecycle of partnerships—from outbound strategy and client acquisition to negotiation, campaign execution, and performance optimisation. Alongside this, I support business development by refining positioning, improving deal flow, and implementing processes that enable the agency to scale its talent and brand offering.

At Greenspan, I supported business growth by designing and executing business development strategies that drove pipeline, partnerships, and revenue. I identified key market opportunities, optimised outbound and conversion processes, and built a repeatable framework for client acquisition. My role combined hands-on execution with strategic input, helping transition the business from ad hoc growth to a more scalable, commercially driven model