About Lindsay
English
Native or bilingual
French
Native or bilingual
Dutch
Native or bilingual
Spanish
Conversational
Experience
- SheetgoMarketing - Social MediaTECHJanuary 2024 - June 2024 (5 months)- Marketing: Managed all social media channelsHandled end-to-end social media operations, including audience analysis, content planning, and content creation to increase engagement and brand visibility.- Implemented a new growth strategyDeveloped and executed a refreshed growth plan focused on improving acquisition, retention, and overall brand presence across digital channels.- Sales: Analysed leads and contacted prospectsEvaluated inbound leads, segmented them based on relevance, and created outreach sequences to nurture prospects and support the sales pipeline.
- Sunly WaveFounder of Sunly WaveE-COMMERCEJanuary 2024 - Today (2 years and 5 months)Driven by a lifelong passion for fashion and thoughtful design, I lead Sunly Wave’s creative direction, operations, and growth. I design every piece from concept to production, ensuring each item reflects our values of sustainability, comfort, and modern simplicity.Creative Vision & Design- Conceptualize and design all collections, managing the full process from sketches and materials to samples and final production.- Work closely with Portuguese manufacturers and oversee printing in Belgium to guarantee high quality and responsible production.Business & Brand Development- Develop the brand’s strategy and growth roadmap, focusing on sustainable fashion and conscious consumer choices.- Explore collaborations, retail opportunities, and creator partnerships to expand visibility.E-commerce & Marketing- Manage the entire online experience — website, product pages, and customer journey.- Create and execute content and marketing campaigns across social media, email, and UGC-style videos.- Build brand awareness through authentic storytelling and micro-influencer collaborations.Operations & Financial Management- Oversee budgeting, pricing, supplier negotiations, and production planning to keep the brand financially healthy and efficient.
- Velvet MuseFounder of Velvet MuseFASHION AND COSMETICSOctober 2025 - Today (8 months)I launched Velvet Muse in October 2025 and quickly built strong momentum, achieving consistent daily sales early on. I manage the full marketing strategy, from website optimization to social media and Meta Ads, continuously testing new ideas, creatives, and funnels to scale the brand effectively.Brand & Marketing Management- Created the brand identity and complete e-commerce setup from scratch.- Run all Meta Ads, experimenting with different angles, creatives, and audiences to improve performance.- Manage all social media content and storytelling to grow visibility and trust.Operations & Growth- Oversee product sourcing, logistics, pricing, and customer experience.- Analyze customer behavior and performance data to guide ongoing improvements.
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