Description

Marketing & Communications Project Manager | Web design | Digital Strategy | Content & Campaigns

I help businesses and organizations grow their online presence and engage their audiences through strategic marketing, creative campaigns, and digital solutions. With over 10 years of experience managing projects across Europe and Brazil, I combine hands-on execution with high-level strategic planning.

What I do:

Lead and coordinate marketing projects, campaigns, and teams (social media, website, design, content, fundraising).
Plan and implement digital strategies, including SEO, PPC, social media, email marketing, and website creation (WordPress & Wix Studio).
Support organizations in DE&I initiatives, workshops, and partnerships, with measurable results.
Develop content and campaigns that increase visibility, engagement, and lead generation.

Why work with me:

Proven track record with global Startups, SMEs, NGOs, and international clients.
Flexible, results-driven approach tailored to each client's goals.
Expertise in turning complex strategies into actionable, high-impact campaigns.

Deliverables I specialize in:

Digital marketing strategies and campaign planning / execution
Social media strategy / management and content creation
Paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
Website creation and redesign (WordPress, Wix Studio)
Fundraising and awareness campaigns for NGOs and cultural organizations

Let's create meaningful, results-driven projects together!

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

Janainas e.V.
Digital Marketing Manager
February 2024 - Today (2 years and 4 months)
Berlin, Germany
Developed and executed digital strategy across 5 channels (Instagram, Facebook, LinkedIn, Mailchimp, Website). Increased Instagram followers by 25%, Mailchimp lead generation by 100%, and LinkedIn engagement by 20% within one year. Launched NGO's new website and YouTube channel, increasing traffic by 80%. Co-led development of a social impact project, conducted DEI-related research and managed Fundraising Campaigns.
Brewdog
Manager
February 2022 - March 2023 (1 year and 1 month)
Berlin, Germany
Monitored sales targets, costs and resolved issues as they arose. Increased profit by 7%. Coordinated corporate events, in collaboration with the Events Manager.
Agencia Lira
Online Marketing Manager | Project Manager
DIGITAL AND IT
December 2021 - Today (4 years and 6 months)
Berlin, Germany
Experienced project/campaign manager and consultant with a proven track record of success in managing online marketing and communications projects of both large and small scales.

Practice-oriented approach and in-depth expertise in managing dynamic initiatives to achieve strategic goals.
Proven ability to achieve project success through effective planning, implementation and teamwork.
Passion for using digital marketing strategies to deliver measurable results.
From SEO/copywriting, PPC, and website creation (WordPress & Wix Studio) to social media and email marketing: a comprehensive understanding of how to create and implement successful campaigns.
Experience in managing paid media campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
www.agencyira.com
Projektmanagement Webmarketing Meta Ads Wordpress

Check out Lívia's experience

Be the first to recommend Lívia

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Digitales-Marketing
Udacity
2018
Ein Nanodegree-Programm, entwickelt von Udacity (Silicon Valley University) in Zusammenarbeit mit Facebook, Google, MailChimp, Moz und Hootsuite sowie führenden Expert:innen im Bereich Digital Marketing. Das Online-Programm vermittelt praxisnah und umfassend die Grundlagen von SEO, PPC, SEM, Google Ads, E-Mail-Marketing und Social Media und bereitet Fachkräfte darauf vor, strategisch als Digital Marketer tätig zu werden.
Unternehmenskommunikation
Unifacs
2009
Der Master-Abschluss kombiniert den betriebswirtschaftlichen Lehrplan eines MBA-Programms mit den Sozialwissenschaften, der Psychologie, dem Marketing, der Wirtschaft und den freien Künsten (neben anderen Disziplinen).