About L
English
Native or bilingual
Experience
- Freelancing MarketingFreelanceJanuary 2014 - Today (12 years and 5 months)South Africa, WC, South AfricaOffering freelancing marketing Services covering the following responsibilities• Business development• Account Management• Social Media Marketing and Management• Content Creation and Social Media Creatives• Building Sales Funnels• Lead Magnet Creation and Lead Generation• Email Marketing• SMS Marketing• Automation• Google Marketing, including Google My Business, Analytics, Search, Display, and Shopping adverts.• SEO and SEM• Basic understanding of HTML to install analytics codes, remarketing codes, and pixels for conversion campaigns.• Wordpress and Shopify Basics• Google and Facebook Certified• Journalism & SEO content writing
- OMD and Result Driven SEOAccount ManagerAugust 2021 - December 2022 (1 year and 4 months)Remote, OR, USAAccount manager for OMD and RDS marketing agency based in Australia. This is a remote position. I am responsible for- overseeing client marketing strategies, optimisation and reporting- PPC account management- SEO account management- GMB local page management- Monthly meetings with clients- SEO Content Manager- SEO content creation- SEO content topic research and planning- Keyword Research- OMD project lead for a few company marketing campaigns for business development including research, planning, management, creation and execution- creating marketing content downloadable ebooks for our marketing funnel- editing SEO writer's content and social media content
- The Optom Shop OptometristBusiness and Marketing ManagerApril 2009 - February 2022 (12 years and 10 months)Gauteng, South AfricaOutline I am responsible for the business holistically. I over see every aspect of the running of the businesses and sign off on all decisions. I drive business growth, sales, marketing, and development. Key Responsibilities• General management of the 3 practices throughout Gauteng as well as satellite practices within 6 corporate clinics.• Human resources and staff management.• Financial management, including targets, cash flow and budgets. Creditor and Debtors• Marketing Management, including business to business and business to consumer marketing. Marketing strategy development and implementation. Inbound and Outbound marketing. Graphic design and company branding. Brand loyalty and brand awareness.• Create and implement all digital and print marketing campaigns and analytics.• Creation and development of an Ecommerce website for the business to increase turnover• Business development• Customer relations• Stock selection and stock control• Sales management (Sales and Targets)• Due to IT background administer all IT related functions. Fix computers and assist with software. problems. Set up computers for new employees with all relevant systems. Network and internet Issues. I am also able to use SQL/programming to extract relevant information from systems for marketing and analytic purposes.
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Education
- Digital Marketing Diploma, Marketing/Marketing Management, GeneralEDUPRISTINE2016Digital Marketing Diploma, Marketing/Marketing Management, General
- Facebook Marketing Mastery Certification; Business and Marketing Management Certification, Business, Management, Marketing, and Related Support ServicesElite Inc Collecge2015Facebook Marketing Mastery Certification; Business and Marketing Management Certification, Business, Management, Marketing, and Related Support Services