Lorenzo Gusmitta

I help e-commerce brands find and fix the revenue they’re already losing — before spending a single euro on ads.

At ICAM Cioccolato / Vanini, I diagnosed a 62% checkout abandonment rate, identified a desktop UX bug causing 3× lower conversion than mobile, and mapped €9,000+/year in recoverable revenue. The store grew +190% YoY with zero paid advertising.

I work with Shopify brands that have traffic but weak conversion — and I turn data into a prioritised action plan with clear ROI estimates.

What I typically deliver:

∙Shopify CRO audit (funnel analysis, device breakdown, checkout friction, app conflicts)

∙Conversion optimisation roadmap with revenue impact per fix

∙Klaviyo email flows (abandoned checkout, post-purchase, winback)

∙Ecommerce strategy for AOV growth, retention, and seasonal planning

Best fit: Fashion, food & beverage, lifestyle brands on Shopify. Italian, English, Spanish.