About Lorie
- Mixed-methods research expertise: surveys, interviews, usability testing, ethnography, JTBD frameworks, analytics
- Research operations design: GDPR-compliant participant panels, centralized insight repositories, streamlined intake and workflows
- Strategic partnership: aligning product, design, and executive teams with research-driven roadmaps
- Coaching & enablement: mentoring researchers, PMs, and designers to scale research maturity
- Foundational research for 0→1 product initiatives
- Usability testing and customer journey mapping for SaaS and enterprise tools
- Research operations setup and optimization
- Executive-ready insights that influence strategy and investment decisions
English
Native or bilingual
German
Conversational
Experience
- ZalandoPrincipal User Experience ResearcherLOGISTICS AND SUPPLY CHAINMarch 2024 - September 2025 (1 year and 6 months)Berlin, Germany• Designed and launched merchant satisfaction (MSAT) and NPS surveys with >12% response rate, providing robust market feedback to guide product and service priorities.• Conducted ecosystem research and market mapping to uncover merchant needs, segment user groups, and shape strategy for marketplace and logistics offerings.• Built and managed a GDPR-compliant research panel of 5,000+ participants, enabling longitudinal studies and reliable access to market data.• Produced and presented market insights in cross-functional forums and warehouse site visits, aligning business, product, and design teams with customer and merchant perspectives.
- GlassnodeDirector of User Experience ResearchTECHFebruary 2023 - November 2023 (9 months)Berlin, GermanyI orchestrated the establishment of an encompassing UX research framework, underpinning research endeavors with a paramount level of precision.My achievements include:- Successfully established and implemented a user research function from scratch, balancing the company’s rapid growth and the need to quickly align with a B2B business model.- Developed a comprehensive user research methodology and workflow, including a research methods knowledgeable, findings documentation process and recruiting panel.- Led strategic user research initiatives spanning multiple feature teams, encompassing both current product experiences and future innovations.
- OktaStaff UX ResearcherTECHApril 2021 - February 2023 (1 year and 10 months)Munich, GermanyLed UX research for a 0 -> 1 product, Okta Identity Governance, which surpassed 1,300+ customers and $100M ACV in just 3 years, validating Okta’s vision for making identity governance simple, easy, and accessible.Established the UX research program for Identity Governance & Administration (IGA), Workflows (WAX), and the Okta Integration Network (OIN), ensuring product decisions were insight-driven.Created and managed a participant panel that accelerated research cycles and improved confidence in decision-making.Partnered with design and product leadership to align strategy through actionable stakeholder management and strategic planning.Grew and prioritized research initiatives across multiple business lines, balancing developer/admin audiences and product needs.Designed mechanisms to build customer empathy and deep understanding of DevOps and SysAdmin workflows, translating insights into product vision.Evangelized findings across teams and presented research to executives, increasing shared understanding and influencing roadmap decisions.
Recommendations
Be the first to recommend Lorie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of ScienceUniversity of Washington2008Master of Science
- Master of EducationUniversity of Louisiana at Monroe2000Master of Education