Luca Vicini

I help companies with the two sides of modern marketing visibility: making sure their data can be trusted — and making sure AI assistants can find them.

GEO — Generative Engine Optimization. Your customers now ask ChatGPT, Gemini, Perplexity and Claude who to buy from. I audit and improve how brands appear in AI-generated answers: structured data and entity strategy, citation-readiness, and — what most GEO offers skip — the measurement layer, tracking AI referrals and visibility in GA4/BigQuery. Multilingual by design (EN/FR/IT/ES), because AI answers differ radically by language. Creator of BabelGeo, an open-source multilingual GEO diagnostic tool. Available direct or white-label for agencies.

Analytics engineering on GCP — the full chain, one consultant. As an analytics consultant and GTM engineer with 15+ years in MarTech: GA4 implementations done right, GTM and server-side tagging, BigQuery pipelines that don't break, Dataform transformations, and Looker Studio dashboards stakeholders actually use.

Consent and privacy are load-bearing, not an afterthought. Google Consent Mode v2 across enterprise tag stacks, CMP integration (OneTrust, Cookiebot, Didomi), consent-aware data pipelines — practical experience with the operational quirks, not just the theory.

Regulated sectors are home turf. Pharma, banking, FMCG, tobacco — recently leading data and automation projects across the UK, Switzerland, Belgium and France.

I deliver using AI-augmented workflows (Claude, MCP) because it makes me faster and more thorough, and I advise clients on where Generative AI genuinely pays off in marketing operations.

Background: M.Sc. Engineering, Warwick MBA, Google Cloud certified. If you need someone who can sit in a client workshop in the morning, write SQL in the afternoon, and bring an AI lens to both — let's talk.