About Luca
I help companies turn their marketing data into something they can actually trust and act on — and into workflows where AI does the heavy lifting.
After 15+ years in MarTech and analytics — recently leading data and automation projects across the UK, Switzerland, Belgium, and France — I've built my practice around high-impact work: getting GA4 implementations right, designing BigQuery pipelines that don't break, and replacing manual reporting with Looker Studio dashboards that stakeholders actually use. More recently, that practice has expanded to include AI-augmented delivery and helping clients identify where Generative AI genuinely delivers value in their marketing operations.
What sets me apart:
- Full-stack analytics engineering on GCP. GTM, GA4, BigQuery, Dataform, Looker Studio — the whole chain owned by one consultant, not handed off between specialists.
- AI-native ways of working. I deliver projects using agentic tooling (Claude, MCP, Cursor) — not as a gimmick, but because it makes me materially faster and more thorough. I also advise clients on practical Generative AI adoption: where it pays off, where it doesn't, and how to pilot it without burning budget.
- Regulated sectors are home turf. Pharma, banking, FMCG, tobacco — I've worked within the consent, GDPR, and compliance constraints these industries demand.
- Quad-lingual EMEA delivery (EN/FR/IT/ES). I integrate with local teams across four European markets without a translation layer.
- Consent and privacy integration. Google Consent Mode v2 across enterprise tag management stacks, CMP integration (OneTrust, Cookiebot, Didomi), consent-aware data pipelines. Practical experience with the operational quirks of enterprise CMPs — not just the theory.
Background: M.Sc. Engineering, Warwick MBA, Google Cloud certified — currently adding Vertex AI and applied GenAI.
If you need someone who can sit in a client workshop in the morning, write SQL in the afternoon, and bring an AI lens to both, let's talk.
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Spanish
Fluent
Can work on-site
Brussels (up to 50km)
Experience
- Empathy Lab by EPAM BrusselsLead Digital Marketing Specialist | MarTech & Data LeadNovember 2021 - March 2026 (4 years and 4 months)Evolved role from Digital Marketing Specialist to Technical Lead for Data & Automation following the Emakina acquisition.Acting as a Strategic MarTech Lead for EMEA, deploying across key markets (UK, Switzerland, Belgium, France) to bridge the gap between business goals and engineering execution.1. Data Engineering & Cloud ArchitectureDesigning custom Dataform, Python, and SQL data workflows on Google Cloud Platform (BigQuery) to streamline marketing data ingestion and cleaning.Modernizing legacy reporting by migrating manual workflows to automated Looker Studio dashboards powered by real-time data.2. AI & Automation StrategySupporting enterprise clients in evaluating Generative AI opportunities within their marketing operations, with a focus on content scalability and process automation.Researching Google Cloud Vertex AI capabilities for marketing use cases, building hands-on familiarity with the platform's services for future client engagements.3. Strategic Consulting (Cross-Market)Operating as a flexible technical liaison for high-value accounts across diverse regulatory environments (Banking, Pharma, Tobacco) in the UK & Switzerland.Leveraging Quad-lingual capabilities (EN/FR/IT/ES) to rapidly integrate with local teams and drive digital maturity roadmaps wherever business needs arise.Tech Stack: Python (Pandas/NumPy), SQL, Dataform, Google Cloud Platform (Vertex AI, BigQuery, Dataform), GA4, JavaScript.
- Emakina - BrusselsSenior Digital Analytics & SEM Analytics specialistJanuary 2014 - November 2021 (7 years and 10 months)Acquired by EPAM Systems in November 2021.Delivered high-level digital analytics consulting for international consumer and B2B brands, focusing on data maturity and organic growth.Core Focus: Analytics deployments (GA360 / GA4), Data Warehouse architecture, and SEO strategy.Tech Stack: Google Marketing Platform, Google Tag Manager, BigQuery, Looker Studio.
- Deep AnalyticsCompany OwnerSeptember 2011 - November 2014 (3 years and 2 months)Almuñécar, AN, SpainConsultancy specialised in web analytics, SEO and SEM services and online marketing optimisation.Services mainly to small companies
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Education
- M.Sc. EngineeringUniversité libre de Bruxelles1994M.Sc. Engineering
- Full time MBA, MBAUniversity of Warwick2006Full time MBA, MBA
Certifications
- Google Cloud Digital Leader CertificationGoogle2024
- Google Generative AI Leader CertificationGoogle2026