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Malt Strategy
Lucy GroganLG

Lucy Grogan

B2B Copywriter (SaaS, PaaS, Fintech, Cybersec)

€405/day
London, GB
8-15 years
Copywriting
Brand content
UX Writing
SEO
Web writing

Average response time: 1 hour

About Lucy

B2B/B2C copywriter and content marketing writer with 10 years of agency and client-side experience across automotive, food and drink, and tech.

I specialise in long form articles, tone of voice guides, UX writing, SEO and web content for PaaS, SaaS, fintech, crypto, cloud, data storage, and cybersecurity clients.

Based between London and Málaga, and flexible on timings.
Automotive supplier
Banking and Financial Services
Food and Beverage
Digital and IT Services
Facility Services and Security

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Freelance
    March 2026 - Today (3 months)
    Working with a variety of brands and agencies as their go-to copywriter, content designer, and voice specialist.
    Copywriting Brand content Web writing UX Writing
  • STUDIO EAST
    Senior Copywriter (Brand & UX)
    April 2024 - April 2026 (2 years)
    Lead UX writer for in-house and client products, including apps. Creating verbal identities for all clients. Supporting with client buy-in through impactful pitch work. Standardising client copy guidelines for consistency and quality.
    Copywriting UX Writing Web writing Brand content
  • THE WORKSHOP TECHNOLOGIES
    Senior Copywriter (Brand & UX)
    January 2022 - March 2024 (2 years and 2 months)
    Working closely with the Product UX team to create, test and refine the copy for all SaaS and PaaS fintech products and world class online casino games. Conceptualising creative concepts and messaging for all commercial and internal brands. Translating complex technical content into customer-friendly language while upholding accessibility and inclusivity standards.
Check out Lucy's experience

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Education

  • Music: ACM Foundation Certificate in Advertising: IPA
    Music: ACM Foundation Certificate in Advertising: IPA
  • IPA Certified in Social Marketing: Hootsuite CPD in Buying & Supply Chain Management
    London College of Fashion
    IPA Certified in Social Marketing: Hootsuite CPD in Buying & Supply Chain Management

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