Description

Art Director & Creative Director. Brand Identity · Sports Design · AI-Augmented Creative

With 15+ years of experience at design studios and creative agencies including FCB Global and Publicis, I develop brand systems and campaigns from strategy to execution, across visual identity, editorial and print, integrated campaigns, digital content, e-commerce and UX/UI experiences.

I've built brand identities, campaigns and visual narratives for global brands and emerging companies: FC Barcelona, Adidas, Nike, Chevrolet, Nestlé, Unilabs and Flaix FM, spanning Sports, Entertainment, FMCG, Pharma and Automotive.

Specialized in Sports Design and Performance Culture; with deep knowledge of visual language, typography, motion and brand systems applied to sports and entertainment contexts.

Tools: Adobe CC (Photoshop · Illustrator · Premiere · InDesign) · Motion Graphics & Video Editing (short & long format) · Figma · Midjourney · Runway · Stable Diffusion · Firefly · Sora · Kling · Claude AI

Currently working at the intersection of Art and Creative Direction, Sports & Entertainment and Generative AI, using AI for image and video as a genuine production accelerator, expanding visual exploration while maintaining authorship and craft.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
Catalan
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 30km)

Spoki
Brand Designer
E-COMMERCE
October 2025 - December 2025 (2 months)
Barcelona, Spain
Brand Identity & Guidelines Development for AI-Powered Marketing Startup · Visual Identity System · Creative Direction · Video Editing · Design Team Mentoring · Brand Strategy · Digital Marketing · SaaS Branding · Italy

Two month Project for the creation, definition and enforcing of the brand guidelines for an AI Whatsapp marketing startup
Branding artificial intelligence Brand content Artistic direction Graphic Design
Jelliby
Senior Art Director
PHARMACEUTICALS INDUSTRY
September 2024 - March 2025 (6 months)
Barcelona, Spain
Led a multidisciplinary team to develop cohesive visual branding and communication design assets for global campaigns, using Figma and Adobe CC, ensuring alignment with company design systems and brand identity. Mostly for the Pharma Market

· Print Design
· Editorial design
· Social Media
· Coordination of the art department
· Creation of key visual and main concepts for large campaigns
· Creative thinking
· AI Research, innovation and creation of pieces

Brands i work with: Unilabs, Australis, Leukoplast, MM packaging
Social media Paid Social Branding Figma Diseño gráfico imprenta
Flaix
Head of Design
ENTERTAINMENT AND LEISURE
August 2021 - April 2024 (2 years and 8 months)
Barcelona, Spain
Leader of the graphic department, leading brand keeping, brand managing, and creation of various brand systems, mentoring of graphic and audiovisual artists. Photography direction, video direction, app design, web design, brand strategy, corporate communication, creation, conceptualization and presentation of concepts for new businesses, creation of on-site content for musical events

Brands i worked with:
RADIO FLAIXBAC, FLAIX FM, FC BARCELONA, DIR, SAGRADA FAMILIA,FUNDACION PASSEIG DE GRACIA

·Brand Direction
·Brand Keeping
·Logo Design
·App Design
·Creation of different types of graphics for social media.
·Corporate Design
·Design of Stage Graphics
·Poster design
·Art, photography and video direction
·Video Animation and Video editing
· Presentations
· Use of Artificial Intelligence
Branding Video editing Video production artificial intelligence Art Direction