Description

Consultative commercial leader with extensive experience in sales strategy, business development, and go-to-market execution across global B2B and SaaS environments. Skilled at designing and delivering market entry strategies, building revenue engines from the ground up, and unlocking new market opportunities.

Experienced in high-value commercial development, complex negotiations, and relationship development and management with C-level stakeholders. Adept at creating scalable sales frameworks that drive sustainable growth, securing strategic accounts, and accelerating expansion in fast-paced, high-growth settings.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Malmesbury (up to 50km), Bristol (up to 20km), London (up to 20km)

Venture Assist - Multiple Clients
Strategic Business Development Consultant (Founder)
DIGITAL AND IT
January 2024 - Today (2 years and 5 months)
London, United Kingdom
• Design Commercial Models & Drive Sales: Development of competitive commercial models, leading client pitching and presentations for company's SAAS platforms and hardware, and management of the sales pipeline from initial outreach to sustained market success.

• Develop and Execute Market Entry Strategies: Leading new product launches in the UK market by designing tailored sales strategies, implementing CRM systems, and establishing robust lead generation and pipeline management processes for effective market penetration.

• Creation of Sales Enablement Assets & Marketing Strategies: Production of impactful sales materials and implement targeted marketing strategies to ensure clients' products are positioned to resonate with UK audiences, enhancing brand presence and customer engagement.
Sales Strategy Product Development Business development Go To Market Development Commercial strategy
IVE Marketing Group
Strategic Business Development Manager
January 2023 - January 2024 (1 year)
• Specialise in Marketing Automation, Digital Transformation, and SaaS Implementation: In charge of leading projects focused on deploying and managing advanced SaaS platforms (CDP/DCP), driving data-driven sales, enhancing customer experience (CX), and leveraging data analytics to optimise business outcomes.

• Consultative Services for S&P/ASX100 Organisations: Managing the design and delivery of high-impact projects for top-tier clients, guiding them through each phase of digital transformation to achieve strategic business goals.

• Strategic Partnership Initiation and Management: Establishing and management of partnerships with a focus on financial outcomes, legal compliance, and regular performance reviews, ensuring alignment with client objectives and long-term value creation.
Epsilon -Lotame
Managing Director (Australia & New Zealand) - Data Management Platform
March 2016 - October 2022 (6 years and 7 months)
Sydney, Australia
• SaaS Platform Business Development & Sales Leadership: Led new business acquisition for enterprise and mid-tier markets across multiple industries; Media, finance, retail and FMCG. Managing client pitches end-to-end as the organisation's key sales leader.

• Regional Division Management & Client Success: Oversaw day-to-day operations for Lotame’s ANZ division, including full P&L responsibility and client success team management. Achieved 0% client churn over three years and drove 880% revenue growth, establishing ANZ as the company’s most profitable region.

• Introduction of Global SaaS Offerings to ANZ Market: Successfully launched Lotame’s global products (CTV Connected Audiences, Data Collaboration, Spherical, Panorama ID, Optimizer AI) in the ANZ region, expanding product reach and enhancing market presence.

• Reporting Structure: Reported directly to the global head office in the United States, ensuring alignment with international strategy and performance goals.