Description

I’m a senior marketing and content strategist with over 20 years’ experience working across purpose-driven organisations, conservation and environmental charities, agencies, and experience-led brands.

I help organisations communicate more clearly, make better strategic decisions, and build trust with the people they’re trying to reach. My work usually sits at the point where things feel complex or unclear - when there’s pressure to “do more,” but what’s really needed is focus, judgement, and a steady hand.

I’ve led teams, shaped strategy, and delivered campaigns, but I’m less interested in hype or frameworks for their own sake. I work in plain English, ask practical questions, and try to get to the heart of what actually matters.

Clients tend to bring me in when they want senior thinking without noise, whether that’s to reset a marketing or communications strategy, strengthen narrative and messaging, or support a team through change.

I’m calm, thoughtful, and collaborative in my approach, and I care about doing work that’s both effective and responsible. I’m particularly experienced in values-led and reputationally sensitive environments, where how you communicate matters just as much as what you say.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Maidstone (up to 50km)

David Shepherd Wildlife Foundation
Marketing & PR Manager
February 2023 - November 2025 (2 years and 9 months)
As Marketing & PR Manager, I have directed DSWF's digital and offline marketing strategy, led and built a new marketing team that has grown and flourished, and contributed significantly to improved audience growth, event attendance, trading, and fundraising activities. I've introduced dynamic audience engagement platforms, including a new supporter magazine, revitalised impact reports, and agile-driven marketing plans, helping unify teams and drive performance. I have developed an organic strategy to effectively grow our social media channels and LinkedIn pages, and created unique content tailored to each audience.

Key Achievements:
• • Delivered the new DSWF website, incorporating all new copy, design elements, rebranding, and launch, resulting in the highest online visibility ever recorded for the organisation (Google)
• • Published DSWF's first supporter magazine and impact reports in three years, bringing the projects in-house and saving the organisation approximately £18,000
• • Created cross-departmental marketing plans that incorporated agile methodology for more cohesive teamwork
• • Improved DSWF's position as thought leaders by spearheading new long-form content and an improved LinkedIn strategy
• • Delivered DSWF's first Crisis Communications Plan and policies for A.I and social media. wrote, and published a novel, and volunteered with three charities: The Fox Project, Froglife, and the RSPB.
Conservation & Environmental Communications Fundraising & Donor Communications Ethical Storytelling & Impact Narratives Campaign Strategy & Delivery (Charity & NGO) Senior Marketing Leadership (Charity Sector)
Self
Freelance Marketing Consultant
October 2020 - February 2023 (2 years and 4 months)
I created engaging content for a wide range of clients across multiple industries. From SEO enriched web content to social media (including dynamic and carousel ads), digital marketing, press releases and blog articles, I used tailored content marketing to drive profitability and improved customer and user experience (UX).
Key Achievements:
• Copy and content for my client Ecce Media resulted in gold medals at the Kent Digital Awards
• The ‘Better Body Blog’ for the Better Body Group increased social media following by 30% year on year (direct links from blogs) and resulted in (on average) three new membership enquiries per week
• My ‘Wild Things’ blog was linked by the BBC Nature website following the ‘Millionaire Baby’ episode of Natural World, and the article ‘Tilikum’s Tale’ received international coverage after the release of ‘Blackfish’.
G-Forces Web Management Ltd
Head of Marketing/Copywriter & PR Manager
June 2016 - October 2020 (4 years and 4 months)
As Copywriter & PR Manager, I managed, defined, and directed the company's tone of voice (TOV), as well as its press and public relations activity. As part of my communications work, I produced attention-grabbing press releases, personal blog articles, and used my experience in journalism to ghost write respected opinion pieces for key personnel. From website copy to PPC advertising, I was responsible for all of our digital content, brand marketing, online and offline advertising, and communications. My natural leadership and team management skills saw me promoted to Head of Marketing in 2018, giving me oversight of both the Creative and Media Services departments.

Key Achievements:
• • Management of a complete rebrand of the business, including a user-first, omnichannel website design, merchandising, product videos, product collateral, and PR campaign
• • Improved social media engagement with 37% increase in new followers, 31% increase in post impressions and 21% increase in unique visitors
• • Led and delivered the complete rebrand of an iconic automotive manufacturer as they transitioned to electric and commercial vehicles (London Taxi Company/LEVC). This branding is now seen across the world and on every vehicle they build