Lydia Birgani-Nia

Conducted high-level consultative meetings with client stakeholders, including C-suite executives, delivering IoDF's innovative services to clients such as:

Meta, Snap, Spring Studios, Selfridges, and M&C Saatchi.

Strategic Leadership & Relationship Management - Reported directly to the CEO, overseeing a team of 10+ members, including Creative & Brand, Marketing Communications, Research and Operations.

Responsible for the onboarding of new employees, growing core team by 60% in 8 months.

Conceptualised and established the consultancy arm of the company, bringing in a new revenue stream that became the driving force of the business.

Current: Freelance Brand Consultant

[Clients include Nike]

Freelance June 2024 - Present

Provided strategic consultancy on digital innovation and retail experiences, focusing on emerging technologies in AI, AR, and mixed reality. Developed insights on phygital engagement, exploring how digital tools enhance in-store and online consumer interactions. Advised on the application of tech platforms and hardware for immersive brand experiences and co-creation initiatives. Contributed to high-level presentations and strategic recommendations for global teams.

Led global marketing campaigns and innovative activations, driving a 35% increase in brand awareness and a 25% rise in client inquiries.

Partnered with creative teams to build unique marketing strategies across multiple channels, resulting in a 40% boost in engagement metrics.

Fostered the development of IoDF's community and relationships with key global press partners such as Vogue Business, Forbes, and Dazed, enhancing media presence year-on-year.

Thrived in the fast-paced blockchain, crypto, and DeFi markets, ensuring IoDF remained at the forefront of digital innovation and market trends.

Responsible for global projects with leading tech companies and retail brands including Meta, Snap, Calvin Klein, Richard Quinn and Royal Salute.