Description

Hi, It's lovely to meet you! I’m Mackenzie, a content strategist who helps companies craft high-impact, results-driven content strategies that drive engagement and conversions.

I specialize in:

↳ Content strategy – I turn scattered content into a clear, structured plan that aligns with your brand goals.

↳ Content management – From planning to execution, I handle the full content lifecycle, ensuring everything is optimized, organized, and impactful.

↳ Content optimization – From social media to long-form content, I craft compelling, SEO-friendly content that actually performs.

I’ve worked with startups, SMEs, and established brands to grow their online presence, increase audience engagement, and create content that turns followers into customers. My past projects include:

📌 Growing an Instagram account by 700% in just 3 months

📌 Leading content strategies that have generated over $1M+ in revenue

📌 Helping businesses streamline their content workflows for efficiency and consistency

If you need a content expert who can bring strategy, creativity, and measurable results to your brand, let’s connect! I’d love to discuss how we can elevate your content game.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Rich Mom Wisdom
Marketing director & co-founder
January 2023 - January 2024 (1 year)
Co-founded an online education company focused on personal finance and financial empowerment. Oversaw all marketing, project management, product design, and digital operations.

• Grew Instagram following by 700% in 3 months.
• Increased newsletter subscribers by 150% in 6 months.
• Boosted website visitors by 80% through strategic content initiatives.
Citizenm Hotels
Content consultant
January 2023 - March 2023 (2 months)
Led a team of 5 content specialists to complete a CMS migration project, improving workflows, brand consistency, and efficiency.

• Reduced content specialists' time on requests from 4 hours to 30 minutes by optimizing workflows.
• Reviewed and optimized 1,000+ pieces of content for re-purposing and continuity.
• Collaborated with tech agencies, product owners, and e-commerce teams for seamless implementation.
CitizenM
Content specialist
May 2021 - December 2022 (1 year and 8 months)
Amsterdam, Netherlands
Managed all website and app content in 5 languages, ensuring user experience and commercial effectiveness.

• Delivered marketing content for campaigns, including a Black Friday sale generating €1.3M in revenue.
• Reduced customer service tickets on facilities inquiries by 80% with optimized content.
• Collaborated with UX teams to increase newsletter sign-ups and improve content performance.