About Mackenzie
I am a Marketing generalist with experience in multiple domains of marketing, including strategy, implementation, and analysis. Main areas of focus that I have worked in during the last 10-15 years include marketing strategy, email marketing and CRM, web design and management, SEM (SEO + SEA), and content creation including white papers, blogs, press releases, etc. for lead generation.
I have a B1/B2 level in French, but work best in an international-friendly/English environment.
Portfolio: LinkedIn profile:
French
Conversational
English
Native or bilingual
Can work on-site
Saint-Germain-en-Laye (up to 20km), Paris (up to 10km)
Experience
- IOTEROPMarketing DirectorINTERNET OF THINGS (IOT)January 2021 - January 2024 (3 years)Montpellier, FranceB2B software startup selling a cloud-based IoT device manager and IoT SDK (code) Promoted from Digital Marketing Manager
- Reporting to the CEO, established the marketing strategy and set KPIs. Managed the marketing budget and hired external service providers.
- Created lead generation and demand generation campaigns such as blogs, case studies, webinars, videos, and press releases. Distributed them via LinkedIn, website, email marketing, paid advertising, and sponsorships.
- Managed SEO on website. Initiated SEA campaigns using LinkedIn Ads and Google Ads. Google Ads contributed 37% monthly traffic and increased key product KPI by 107%.
- Built custom reports and dashboards in HubSpot to analyze metrics like cost per lead, number of leads per campaign, average sales cycle length, website traffic, etc.
- Wrote and sent press releases to industry contacts with information about awards, new product features, or new clients won.
- Accomplishment: Initiated a brand refresh to evolve IoTerop's brand from a startup run by engineers to a globally competitive IoT company. Disseminated branding into sales and marketing materials and website, ran trainings, etc.
- Accomplishment: Worked with a HubSpot theme developer to migrate our WordPress website to HubSpot, resulting in cost savings and eliminating our reliance on an external agency.
- Global BlueMarketing Automation ManagerTRAVEL AND TOURISMJanuary 2018 - January 2021 (3 years)FranceB2B2C Tax-Free Shopping company that allows tourists to recuperate their VAT on luxury goods
- Enabled 50+ marketing country managers globally to engage with their local markets through training and support on Salesforce and Apsis, a marketing automation platform.
- Created branding templates and modules for email marketing users.
- Used Google Analytics on WordPress blog to monitor growth. Created reports and recommendations for management.
- BJC Branding / FreelanceEmail Marketing Account ManagerE-COMMERCEJanuary 2016 - January 2018 (2 years)B2B email marketing service provider for global B2B and B2C clients
- Ran monthly email marketing program for 15+ clients per month. Established monthly timeline and assigned projects to team of 3 graphic designers.
- Advised clients on email content, list management, and campaign analysis. Reviewed email performance and took action through A/B testing, etc.
- Used MailChimp and Constant Contact to create up to 75 emails per month, including content and graphics designed in Adobe Creative Suite. Top performing email brought in $11K.
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Education
- Executive Masters in Marketing and SalesSDA Bocconi (Italy) / ESADE (Spain)2023
- Bachelor's Degree in CommunicationsMoody Institute in Chicago, USA2009