About Maddy
English
Native or bilingual
Experience
- FreelanceCommunications ConsultantOctober 2025 - Today (8 months)London, UKSenior external and corporate communications consultant for premium brands and agencies including SWAROVSKI, Wieden + Kennedy and Condé Nast and Monocle. Driving brand narratives across owned and earned media, building and executing communications strategy, shaping C-suite messaging and thought-leadership strategies.
- CHANELGlobal Communications ManagerNovember 2023 - August 2025 (1 year and 9 months)Partnered closely with the CEO Office and Executive Leadership Team to build corporate narratives and internal communications strategy.
- VICE MEDIA GROUPBrand Communications Director, EMEAJanuary 2021 - November 2023 (2 years and 10 months)Led multi-focus brand and corporate communications for a culturally influential global media group, overseeing VICE Studios, i-D Magazine, Refinery29, and VICE News.Executed high-impact B2B narratives to educate brands and agencies on youth culture engagement, directly supporting the sales pipeline and increasing share of voice in trade press.Positioned executives as thought leaders at Cannes Lions, Web Summit and Content London, securing 15+ speaking opportunities.Secured 200+ Tier-1 UK placements (FT, Guardian, The Drum, Campaign, Creative Boom, Business of Fashion), successfully pivoting the external narrative from 'media publisher' to 'innovative content studio' to drive commercial growth.
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Education
- BA Media & Cultural StudiesUniversity of Sussex
- Professional Training: PR, Crisis Communications & People ManagementDonald Steel FCIPR FRSAProfessional Training: PR, Crisis Communications & People Management