Description

Senior marketing and communication leader with 20+ years of experience in advertising and

integrated, ATL-led campaigns, working with major local and regional brands across Romania

and the Balkans. Recognized for leading complex, multi-market brand initiatives, aligning

business objectives with long-term brand strategy, and orchestrating multidisciplinary teams

and agencies to deliver consistent, high-impact communication.

Industry field of expertise

Languages

Workplace preferences

Can work on-site

Bucharest (up to 50km)

Oxygen
GROUP ACCOUNT DIRECTOR
January 2023 - Today (3 years and 5 months)
Strategic lead for ATL-driven and integrated communication across multiple key accounts. Senior partner to client marketing leadership, overseeing campaign architecture, messaging, and execution while coordinating multidisciplinary agency teams.
Positioning strategy Team management Communication 360° leadership Project Management (PMO)
Leo Burnett Bucharest
BRAND COMMUNICATION SENIOR MANAGER
January 2017 - January 2023 (6 years)
Owned end-to-end brand communication for a major Telco brand, leading large-scale 360° and ATL campaigns with national impact and contributing to award-winning work.
Geometry Global
PROJECT MANAGER – BALKANS HUB
January 2011 - January 2017 (6 years)
Regional coordination lead for large-scale programs across 8 Balkan markets, delivering national coverage of ~90% in target segments and ensuring consistency across markets.