Magdalena Zapryanova

NGRAVE dominates the elite tier of cold storage crypto security, securing $1.6 billion in Assets Under Management and standing as a critical force in the blockchain defense sector. I was brought in as a fractional CMO for a six-month campaign when stagnant sales figures demanded immediate intervention. The mandate was clear: execute a complete brand overhaul, redefine the Go-To-Market strategy, and surgically re-pivot a team suffering from significant structural inefficiencies.

My results:

• Accelerated B2C Growth by achieving a 167% increase in monthly unit sales, establishing a new operational baseline.

• Outperformed Industry Benchmarks in paid media with ROAS of 8.29 and an efficient €0.16 CPC for top-of-funnel awareness, driving niche validation of the Security-First segment.

• Restructured the Marketing Team, reducing fixed monthly costs by 23.63% while increasing team velocity to a 90% task completion rate and significantly improving output quality.

• Developed and finalized a holistic Go-to-Market (GTM) strategy, including ICP validation and establishing a pipeline for institutional (B2B) expansion.

• Built a High-Performance Culture by executing a "hire slow, fire fast" strategy, replacing 80% of the team, and introducing strict KPI-based evaluations to ensure quality and velocity. 4 of 5 team members replaced and 2 new key hires onboarded.

I operate as a Fractional CMO and Growth Consultant for high-potential startups. My work is the rapid construction and scaling of commercial engines: translating core business vision into a data-driven Go-to-Market (GTM) strategy engineered for sustainable revenue and investor readiness. Focus is on the strategy and decisive, hands-on execution required to achieve Product-Market Fit (PMF) and rapid commercial scale.

• Worked with 8 startups to design & execute GTM strategies, leading teams of 2-5 marketers.

• Achieved 50% transaction volume growth and 15% MoM user growth. Set targets, actions, and KPIs to drive strategic execution.

• Automated marketing and customer journeys. Initiated SEO, resulting in a 15% increase in Organic traffic & 16% increase in New organic users.

• Website optimization resulting in an 11% increase in Sessions per user, 15.9% increase in Page views, and 12.8% increase in Sessions in 1 month.

Go-to-Market (GTM) Leadership

➤ Building the full GTM plan, including launch strategy, sales enablement, and channel selection.

➤ ICP & VP Development: Defining Ideal Customer Profiles (ICP) and crafting a compelling Value Proposition (VP) to ensure market alignment.

Digital Growth Engine Implementation

➤ Paid Ads: Designing and managing high-efficiency performance marketing campaigns (Google Ads, Social).

➤ Website Optimization: Enhancing user experience and conversion rates through iterative testing.

➤ SEO: Developing technical and content strategies for sustainable organic lead generation.

➤ Content Marketing: Creating top-of-funnel and mid-funnel content designed for demand generation.

➤ Email Marketing: Implementing segmented nurture and conversion workflows.

Web3 & Digital Assets

• NGRAVE

• ChainComply

• Adesic

Venture Capital & Investment

• FRWD ventures

Software

• KYP Project

• Diffuse

E-commerce & Hospitality

• Monument Meetings

• Mamacollage

• Created a value-based strategy for commercializing a main portfolio service by analyzing stakeholders, creating ICPs, identifying pain points, and mapping out buyer journeys.

• Developed omnichannel go-to-market strategies for B2B service offerings.

• Managed cross-functional collaboration between marketing and product teams.