Description

Senior Marketing Strategist with 10+ years of experience architecting high-impact Go-To-Market (GTM) strategies for top-tier brands, government entities, and multinational corporations across the MENA region. Expert in parachuting into complex business environments to diagnose growth blockers, restructure commercial operations, and lead cross-functional teams.

Proven track record of delivering immediate pipeline value through strategic pivots and shattering targets. Combines deep GCC cultural nuance with data-driven performance marketing to drive market share in competitive sectors.

Languages

English
Native or bilingual
Spanish
Basic
French
Basic
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km)

Brand Lounge
Senior Marketing Consultant (Interim Growth Lead)
June 2025 - January 2026 (7 months)
Dubai - United Arab Emirates
• Crafted GTM strategy for UAE & KSA, generating AED 2M+ new revenue in 6 months.
• Restructured CRM pipelines, improving MQL tracking and forecasting accuracy by 50%.
• Optimized brand positioning, assets, and collaterals to maintain strategic alignment and impact.
• Embedded growth techniques into campaign plans, leading to 10% MoM uplift across digital touchpoints.
Growth Marketing Go-to-Market Strategy Marketing Strategy Brand Strategy Digital Transformation
Markettcom - Brand Licensing Agency
Regional Brand Lead (MENA)
November 2022 - May 2025 (2 years and 6 months)
Dubai - United Arab Emirates
• Delivered consistent 8% QoQ revenue growth via optimized commercial campaign plans.
• Oversaw 5 global accounts, maintaining 100% compliance and cutting revisions by 20%.
• Orchestrated digital activations, increasing regional brand awareness metrics by 12%.
• Negotiated strategic partnerships to expand retail footprint in untapped MENA territories.
Brand Management Brand Licensing Localization Strategic Partnerships International Expansion
Identity design studio
Strategic Account Director
November 2020 - October 2022 (1 year and 11 months)
Dubai - United Arab Emirates
• Identified and capitalized on organic growth opportunities within the existing portfolio, increasing key account revenue by 18%.
• Spearheaded a strategic partnership initiative, successfully retaining and renewing contracts for the agency's top 3 high-value clients.
• Established a rigorous operational framework that improved overall efficiency, quality, and delivery by 35%.
• Transformed the account management department from administrative support into a consultative revenue-generating unit.
Key Account Management Business development Stakeholder Management Customer Retention Team Leadership

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The Fundamentals of Digital Marketing Foresight Essentials Introduction to Personal Branding Design Futures Advertising and Society
The Fundamentals of Digital Marketing Foresight Essentials Introduction to Personal Branding Design Futures Advertising and Society
Bachelor's degree
Higher Institute of Business Administration
2014
Bachelor's degree

Marketing Consultant

Majd Assi

Senior Marketing Consultant | Growth Lead

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