Description

- Strategically focused eCommerce and Omnichannel consultant with 7+ years of experience in concept-to- execution of retail strategies online in France, China and GCC (UAE, KSA, Kuwait).

- Digital project manager with experience that ranges from launching brand new eCommerce businesses to full scale digital transformation for large retailers such as Auchan, Alibaba, City Centre, Borders, etc.

- Experienced innovation retail consultant working at the intersection of business and technology by designing and implementing disruptive in-store and online experiences both as external consultant and on the ground in internal positions

- Commended for the ability to build genuine and trusted relationships with mid-senior and senior stakeholders including C-suite executives and seamlessly lead functionally and internationally dispersed teams such as solution integrators, internal developers, UX, supply chain, operations, merchandising and digital marketing

- Engaged advisor taking full ownership of client’s P&L to optimize expenses while consistently reaching revenue targets.

- Start-up advisor launchign and scaling new ventures in the GCC

- Strong analytical, conceptual, and creative problem-solving skills combined with an entrepreneurial mindset and relevant functional knowledge.

- Double degree holder from EDHEC Business School: Master’s in business management and MSc in Corporate Innovation.

- International profile, speaking 4 languages and lived in 4 countries

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Conversational
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Emerce Consulting
Digital Consultant - Ecommerce executive
E-COMMERCE
February 2020 - March 2023 (3 years and 2 months)
Dubai, United Arab Emirates
Emerce Consulting is a boutique digital consultancy founded by former UK Deloitte Digital Partner

Key Projects: Mom Store, Borders, Homes R Us, City Centre Kuwait, Sacoor Brothers, Drink Dry.

• Develop and deliver actionable and data-driven business deliverables such as value proposition, go-to- market strategy, revenue projection and P&L to set-up the foundation of new eCommerce and omnichannel business
• Define full digital marketing strategy across paid media, SEO, emails & CRM and social media
• Manage end-to-end technology RFP process from write-up to selection and develop clear conclusions and recommendations for the C-suite executives by bridging the gap between business objectives and technology capacity
• Develop business plans, roadmaps and operating models to drive end-to-end digital transformations across business, technology, supply chain and HR
• Gather business requirements from clients’ C-suite and translate them into UX /UI recommendations to design user journeys across different sales channels and devices
• Manage the implementation of multi-channel platform program by managing the development backlog and leading cross-functional stakeholders across technology and operations to ensure project progress on time and in scope
• Conduct weekly steering committee across multiple projects with C-suite and present project progress, risks and mitigation advisory
• Conduct weekly meetings post-launch with all stakeholders (development agency, 4 marketing agencies, 3PL) and grew online sales by 20% monthly
• Responsible for online P&L from top to bottom line to ensure eCommerce spends are optimized to reach client’s revenue target ($M8 yearly revenue)
• Analyze and interpret marketing data and insights to present to clients’ C-suite management
• Manage a team of 8 developers, 2 UX/UI designers and 4 digital marketing experts through eCommerce programs launch and scaling phases
Digital Transformation E-commerce Positioning strategy Business model digital marketing Start-up Project Management
Auchan France
Senior Digital Project Manager
RETAIL (LARGE RETAILERS)
October 2018 - January 2020 (1 year and 4 months)
Paris, France
1- Product Owner - Check out - corporate unified website solution for 14 Countries on SAP Hybris
Merger all Auchan channels solutions (1h delivery, drive-in, pick up points, lockers) into one website and one app
• As product owner of the check-out feature, managed the backlog and translated business requirements into technical features
• Managed a team of 8 web developers and web designers to ensure experience consistency across user journey in all countries
• Conducted the implementation of this unified website in all Auchan countries starting with 2 pilots in Luxembourg and Poland in head offices and stores
• Prepared training material and conducted local digital and in store team training for best omni-channel shopping experience in all Auchan countries

2- Innovation Project Manager – Adapting the Auchan Minute model in Europe
Auchan Minute is a fully automated convenience store
• Worked with Hisense, Auchan Chinese partner to create a new concept that can be adapted by European consumers
• Defined a 100% digital and automated user journey (identification, and payment through employee card)
• Gathered and analyzed data in order to define product offering that would be relevant to store location
and would meet customers’ needs
• Worked with various operational teams and defined the most effective operating models to supply the store
Project Management digital concept product owner User Experience Design
Alibaba
Digital Project Manager - Digital In Store
DIGITAL AND IT
July 2017 - September 2018 (1 year and 3 months)
Shanghai, China
1- Project Manager – Scan and Go Solution
Scan and Go is a mobile solution that lets customers scan and pay for items without checkout lanes, using a WeChat mini program:
• Coordinated cross-functional team of 60 professionals to ensure project delivery on time and in scope (Suppliers, IT, Marketing, Finance, Stores)
• Designed the user journey in pilot store in Shanghai
• Defined the roadmap, project plan, training material and processed for the national deployment (Training, recruitment, warehouse logistics and performance tracking)

2- Project Manager – Taoxianda 1 hour delivery
Following the Auchan-Alibaba partnership, Taoxianda is a one-hour delivery solution of Auchan fresh products on Taobao:
• Worked on the process plans and implementation of the Alibaba hardware and logistic solutions for in - store picking in pilot stores
• Led the development and delivery of the training and deployment material for store employees
• Organized the national deployment plan by providing the project roadmap and key milestones (training,
recruitment, warehouse logistics and performance tracking)
omnichannel Project Management digital in store