About Mansour
Arabic
Native or bilingual
English
Fluent
French
Native or bilingual
Experience
- AVERDABrand & Marketing Communications DirectorOctober 2018 - Today (7 years and 8 months)London, UKPut in place the brand and marketing communications strategy answering the strategic shift in the business Develop the yearly corporate budget and the regional marketing budgets with the relevant leaders and oversee execution Develop and implement an end-to-end digital Customer Experience Work on positioning Averda as the market leader in waste management in the emerging world Lead the brand and communications activities across 34 cities of operations Member of the change management committee and lead the change communications Grow and lead the B&MC teams across the world Lead commercial communications campaigns
- AVERDAHead of Brand & Marketing CommunicationsJune 2015 - October 2018 (3 years and 4 months)London, UKI spearheaded planned and implemented the rebrand of the business. I managed the relationship with senior governmental officers in countries of operation. I managed market research and go-to-market planning as well as managed the relationship and briefing process of retained agencies, while supervising the work of our internal design and marketing team. With the Head of Strategic Communications, I helped plan budgets and media bookings across the region. I managed all internal and external events for Averda.
- AVERDABrand & Marketing Communications ManagerFebruary 2013 - June 2015 (2 years and 4 months)Dubai - United Arab EmiratesI was global brand custodian, coordinating project implementation with regional business partners and managing internal communications, advertising and PR campaigns across all markets.
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Education
- Master of ManagementESA BUSINESS SCHOOL2008Masters, Management, Entrepreneurship
- Masters, Product & Communications MarketingRouen Business School2007Masters, Product & Communications Marketing