About Maral
I help companies plan, structure, and implement marketing and branding projects that drive real business results — from writing detailed communication plans to executing product launches, rebranding, or multi-channel campaigns.
With over 20 years of experience in luxury food, cosmetics, and real estate, I have led projects such as new product launches, visual identity redesigns, B2B and B2C communication strategies, corporate websites, digital campaigns, sustainability reporting, and internal communications programs.
I translate business strategy into practical tools: brand guidelines, content frameworks, websites, campaigns, and corporate materials that teams can actually use in their day-to-day work.
After years in international corporate environments, I now run a small and agile creative agency, which allows me to combine strategic thinking with hands-on execution — from defining the message to delivering the final assets.
I am particularly effective when organizations face change: new positioning, rebranding, growth, international expansion, or digital transformation, where clarity, consistency, and speed of execution are critical.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Lasne-Chapelle-Saint-Lambert (up to 50km)
Experience
- Victoris AgencyOwner & Managing DirectorJanuary 2024 - Today (2 years and 5 months)As Managing Director of Victoria Agency, I took over and repositioned the agency as a flexible, agile and 360° branding partner, supporting clients from strategic insight to creative execution.I redefined the agency’s market positioning and service offering, focusing on high-value branding, communication strategy and multi-channel execution (print, digital, social, corporate and campaign-based communication).I lead client projects end-to-end:from brand and positioning audits, to brand strategy, visual identity, messaging frameworks, and the deployment of communication tools such as websites, campaigns, corporate materials, and digital content.Victoria Agency operates as a strategic and creative extension of clients’ teams, combining senior-level strategic thinking with hands-on delivery, allowing organizations to move fast while maintaining brand consistency and quality.The agency is particularly strong in supporting companies during moments of change — rebranding, market repositioning, digital transformation, or international growth — where clarity, coherence and execution speed are critical.
- AtenorInternational Marketing & Communication DirectorJanuary 2020 - December 2024 (4 years and 11 months)As Head of Branding, Marketing & Communication, I supported Atenor during a major phase of international expansion and brand structuring.I led the definition and rollout of Atenor’s corporate brand positioning and visual identity, ensuring consistency across all countries and business units as the group expanded into new markets.I supported the international deployment of the brand strategy, working closely with local teams to adapt messaging, tools, and communication frameworks to different cultural and market contexts.I supervised the launch of real estate projects from end to end, including the development of 360° communication plans and their execution across press relations, digital channels, branding materials, and events.In parallel, I contributed to the definition and implementation of Atenor’s corporate sustainability strategy, including ESG positioning, sustainability reporting, and internal and external communication around responsible development.
- AtenorMarketing & Communication DirectorJanuary 2017 - January 2020 (3 years)
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Education
- Digital Strategy ProgramVlerick Business School2017Digital Strategy Program
- Master Degree in Marketing & Advertising, MarketingSOLVAY Business School2006Master Degree in Marketing & Advertising, Marketing