Marian Gomez Fernandez

I’m a Marketing Strategist and Fractional Chief Marketing Officer (CMO) with experience helping CEOs and leadership teams design and execute robust, results-driven marketing strategies. My approach optimizes investments, elevates brand presence, and adapts to the unique dynamics of the hospitality, tourism, and wellness sectors.

Key Strategic Services:

Personalized Strategic Consultation: Clear solutions for your specific challenges. Refine your strategy and move forward with confidence.

Fractional CMO: On-demand executive marketing leadership to define strategic vision and support effective execution.

Strategic Marketing Audit (Your Growth Roadmap): A focused 2-week analysis with practical recommendations.

Executive Strategy Session (Full Day): Solve critical problems and achieve strategic breakthroughs in 5 hours.

I combine strategic vision, hands-on experience, and deep knowledge of tourism, travel, and wellness. I don’t just identify the path forward—I equip you to navigate it successfully.

Ready to transform your marketing and grow with confidence? Let’s have a conversation.

www.mariangomez.com

Led a 6-month strategic project through Marian Gómez Consulting to reposition Nirvana from a conventional gym into a premium Fitness & Wellness Club. Key achievements:

- Rebranded Nirvana into a holistic wellness and social club, elevating its market positioning.

- Defined brand architecture, messaging, and go-to-market strategy aligned with a new premium identity.

- Launched 360° campaigns that increased visibility, engagement, and lead quality.

- Achieved a 187% revenue increase in just four months through value-based strategies.

- Scaled membership from 167 to 500+ within five months. Worked closely with the investors on strategic decisions and brand evolution.

As Director of Marketing and Communications at W Bali and a member of the ExCom for APAC within Marriott Bonvoy, I have led brand strategies that elevated the hotel's presence in key regional markets. I implemented innovative campaigns that increased guest engagement and strengthened loyalty to Marriott Bonvoy, resulting in significant growth in engagement metrics and direct bookings. I worked closely with cross-functional teams to align marketing initiatives with business objectives, ensuring effective and consistent communication across all channels. Additionally, I contributed to the brand’s expansion within Asia-Pacific through tailored initiatives that highlighted W Bali’s premium and authentic experience, establishing it as a trending luxury destination. My leadership and collaboration with key stakeholders allowed us to maximize campaign impact and optimize business results for both the property and the brand across the region.