Description

With over 17 years’ experience in integrated communications, I specialise in delivering high-impact PR and content strategies for global B2B and consumer brands. I’ve partnered with organisations including Adobe, Accenture, Nestlé, Virgin Money and Sky, creating narratives that cut through and drive measurable results.

As a Director at Red Consultancy, I led major accounts such as Nestlé and Avon, overseeing multi-market campaigns, managing significant budgets and delivering consistent top-tier coverage. I have a strong track record of generating impactful stories even without a traditional news hook, securing results in titles including the FT, Guardian and Forbes. My work spans corporate reputation, consumer campaigns and purpose-led storytelling — including award-winning initiatives focused on breast cancer awareness and gender-based violence, demonstrating the power of creativity to drive real-world impact.

I bring senior counsel experience, advising leadership teams on messaging, media strategy and issues management, alongside a proven ability to grow accounts, unlock new revenue streams and support new business wins.

Previously, as Associate Director at 33Seconds, I led the PR function for a fast-growing agency focused on tech start-ups and scale-ups. I took full ownership of the PR team during a pivotal period, managing a division responsible for around 40% of company revenue. Working across strategy, content and media relations, I helped launch brands into the UK market, secure top-tier coverage and deliver campaigns that drove tangible commercial outcomes.

I combine strategic thinking with a hands-on, delivery-focused approach — bringing energy, clarity and a deep understanding of how to achieve meaningful results in today’s evolving media landscape.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Red Consultancy:
Director
January 2020 - December 2025 (5 years and 11 months)
Led major accounts (Nestlé, Avon), driving campaigns, revenue growth, and team leadership. Delivered top-tier media, secured new business wins, and led PR strategy for high-growth brands and global campaigns.
Eulogy:
Senior Account Director
November 2014 - July 2016 (1 year and 8 months)
During my time at Eulogy I was instrumental in bringing in a number of new clients, including Potentialife, Cyber Security Partners, TBSeen.com, Research.Exchange.com and The Work Perk. I also managed a diverse portfolio of clients to set strategies and oversee the execution of tactical plans that support these, with the overall objective of helping clients meet their commercial objectives. I had responsibility to grow each of my accounts organically, feeding into the overall fee forecast for the business services division. During my time at Eulogy, I evolved my role to have a greater focus on demand generation work, identifying opportunities to execute campaigns for both new, and existing, clients.

Key achievements:
• • Approached by the company owner to work alongside my director at the time to lead with him on building a new technology division at Eulogy
• • Played key role in a number of new business wins, as above, a majority of which were retained
• • Transformed a historically problematic, unprofitable account into one that flourished
• • Personally asked by the managing director to work closely with her in implementing a new financial system (Paprika) across the entire business
• • Lead on organising and executing Eulogy event, hosting speakers from WIRED, City AM, Computer Business Review and a cutting-edge Chinese robotics company, with the key aim of driving new business leads
Threepipe:
Senior Account Director (B2B and Consumer)
December 2010 - November 2014 (3 years and 11 months)
During my time at Threepipe I managed and led a number of the agency's key accounts, including Truphone, Oracle, Campari, Westfield Stratford City, Gaydar, Sitecore, Satmetrix, Yotel, Superbrands, printed.com and LondonlovesBusiness.com. I also played a key role in the merger of Threepipe with a digital marketing agency, known as Blowfish.