Marta Checa

At the forefront of innovative eyewear, Bloobloom is a direct-to-consumer brand revolutionizing the way we see fashion and function intersect. Leading the financial strategy and operations to fuel our rapid growth and scalability in a competitive market. VC backed (Pembroke VCT, Create Impact Ventures, DMGV). C£6M turnover

- Assessed profitability and growth scenarios for six London-based stores and an ecommerce platform, setting KPIs and objectives for short and long-term performance. Identified viable store locations regionally and internationally, resulting in the upcoming opening of a new store in Q4 2024.

- Doubled store revenue within a year by implementing a bonus structure linked to key performance indicators.

- Achieved a 113% improvement in EBITDA over the past year, driven by cost efficiencies alongside a 60% increase in

sales. Additionally, reached the first two consecutive months of positive EBITDA, to +£22k

- Developed cash flow projections and devised a financial strategy covering e-commerce and retail operations.

- Recovered £200k in R&D expenses and reclaimed £55k in overpaid business rates through diligent review and

negotiation processes.

- Implemented financial controls, governance policies, and finance process manual for enhanced operational

efficiency.

- Structured EMI option pool including valuation and HMRC registration to support employee incentives.

- Prepared comprehensive documentation for Series B fundraising round, creating financial models, pitch decks, data

rooms, and outreach materials.

- Led the research and strategic planning for our eCommerce business expansion into the US, covering market

analysis, legal compliance, and operational setup

Finance, Strategy, FP&A, Funding, Operations, Logistics, Customer excellence, Legal, HR,

Technology wearables. Consumer electronics manufacture and global distribution (B2B and E-commerce). C£3M turnover. VC backed Seed to Series A. (Blackfinch Ventures, Breed Reply, HNWI, Committed Capital, Imagination Technologies)

- Spearheaded fundraising, M&A activities, and exit strategy execution in close collaboration with the CEO and leadership team, securing pivotal financing and positioning the company for strategic future transactions.

- Liaised with US advisors and UK investors to successfully raise capital through a combination of equity financing, a bridge round, and a Convertible Loan Note (CLN), effectively securing funds for business growth and operations.

- Coordinated the successful Kickstarter launch of Kokoon's newest product, managing campaign strategy, marketing,

and stakeholder communication to exceed funding goals.

- Championed the launch of four innovative products, overseeing everything from initial conception to market

strategy and after-sale support, significantly enhancing brand presence and customer satisfaction.

- Implemented key financial and operational reforms, including modernising accounting practices and improving

cash-flow management, which extended operational runway by 8 months.

- Mentored the Operations and Customer Excellence teams, achieving a 20% improvement in response times and a

10% increase in customer satisfaction through strategic leadership and team development.

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