Description

Most of my career has been in commercialising short-form media at AP, SNTV (IMG), CNBC, CNN and SKY, especially news and sport. I have led media businesses as CEO or as a profit centre of business development lead. I have completed many digital transformation projects and launched multiple digital services with international partners. I am also a startup founder.

My specialisms are transformation, project management, partnerships, operations, and market entry.

Languages

English
Native or bilingual
Italian
Basic
French
Basic

Workplace preferences

Can work on-site

London (up to 50km)

Self-Employed
Consultant and advisor to media, sport and technology companies
PRESS AND MEDIA
January 2019 - Today (7 years and 5 months)
London, United Kingdom
Projects undertaken include

Built GenAI evaluation matrix, 5 AI PoCs launched with with Google, OpenAI, AWS, 3 of which now in production
Tech migration project: 2,500 clients globally moved to API delivery on time and on budget. US$4m p.a. cost save

Doubled photo piracy copyright revenue, also delivered $0.5m p.a. rev from media monitoring companies
Co-authored strategic objectives and megatrends presentations
Startup portfolio review and ‘top trends’ presentation to senior leadership team
Market-sizing and go-to-market plan for news brand seeking Australian media clients
Developed competitive landscape and go-to-market strategy for lifestyle genre of UK news brand
Project Management artificial intelligence Market-Entry Strategy Project Governance Media
PRESSLOCAL. Local news start-up (Graduated Founder Institute)
Founder
PRESS AND MEDIA
June 2020 - April 2021 (10 months)
Developed an idea for sustainable local journalism into my own startup. One of 30 accepted into Founder Institute Summer program, and only one of 10 to graduate, one of three to be chosen for investor showcase.

Built investable business with MVP, P&L, advisors, Go-To-Market strategy, traction.

Next step would have been a friends and family round but I determined it was not commercially viable.
Product Launch Strategy Go-to-Market (GTM) Strategy MVP Start-up Pitch
THE ASSOCIATED PRESS
Broadcast Services Director, Head of Resources
PRESS AND MEDIA
January 1995 - January 1998 (3 years)
London, United Kingdom
Broadcast Services
- Managed department delivering stand-up and other broadcast facilities to APTN clients.
- Tripped turnover and revenue, set agency record of seven concurrent OB operations including the France ’98 World Cup.

Head of Resources
- Oversaw newsgathering budgets, supported editorial team with analysis
- Part of AP team that negotiated and launched SNTV
Business development Partnerships Operations Management Budgeting Cost Management