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Malt Strategy
Martin M.MM

Martin M.

Marketing & Business Development (English Speaker)

€125/day
Antibes, FR
3-7 years
Marketing
Business development
Product management

Average response time: 1 hour

About Martin

I am a professional marketer with 8 years of experience. I am also a specialist in business development and sales. I have worked in B2B & B2C industries with fortune 500 brands (Nestle, KFC). I completed an MBA and MSc in Digital Marketing in France and I am currently a registered freelancer in France.

  • English

    Native or bilingual

  • French

    Conversational

Can work on-site
Antibes (up to 50km), Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)

Experience

  • YUM International
    Brand Manager
    AGRICULTURE
    August 2015 - August 2016 (1 year and 1 month)
    Kampala, Uganda
    • Developed marketing strategies to drive brand awareness and relevance to the
    target audience in Uganda.

    • Supported the Franchisee partner with localising brand communications for the local market.

    • Worked with agency partner to develop effective local marketing campaigns.

    • Implemented regional campaigns after adjusting marketing communications to ensure local relevance.

    • Planned and executed new 2 new store opening events and awareness campaigns.

    • Developed marketing communications with agency partners to support 2 new product launches.

    • Maintained relationships and supervised third party vendors and suppliers.

    • Coordinated media communication and public relations.

    • Identified opportunities to reach new customer segments in the local marketing strategy.
    Branding Marketing Digital communication Project Management Strategic planning Business development
  • Nestlé
    Channel Category Sales Development Management
    AGRICULTURE
    February 2013 - February 2015 (2 years and 1 month)
    Kampala, Uganda
    • Developed all categories (Coffee, Infant Formula & Cocoa Beverages) and channel
    marketing plans for the Uganda market.

    • Defined priorities for the budget allocated by the marketing team to ensure high ROI.

    • Developed & Implemented effective marketing campaigns to boost sales and defend market share.

    • Managed key account partners through relationship building and troubleshooting.

    • Supported the sales team with channel strategy and implementation of merchandising standards.

    • Managed relationships with all marketing-related suppliers in the local market.

    • Trained and supervised a team of merchandisers to implement the Nestlé 'Picture of Success'
    in the trade.

    • Localised regional campaigns and a public relations program called 'Nestlé Healthy Kids'.
    Designed and Implemented strategies to minimize expiry loss.

    • Monitored competition and advised the marketing team on the best course of action.
    Marketing Sales funnel Branding Strategic planning Communication Digital communication Communication strategy

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Education

  • B(HONS) International Business
    Limkokwing University,Malaysia
    2009
    Bachelors in International Business
  • MBA Global Marketing
    IAE Nice
    2017
    Master of Business Administration Global Marketing
Check out Martin's education

Skill set

User Experience Design
Strategic planning
Change management
Social media
Branding
Digital communication
Project Management
Sales funnel
Communication
Communication strategy

Categories