About Mary
Award-winning Senior Creative with 13 years’ experience shaping ideas into cultural moments across London and the Middle East. I’ve led work for global giants including Google, O2, TikTok, and Canon, alongside fashion and beauty icons such as Fenty Beauty, Huda Beauty, Stella McCartney, and Kenzo. From advertising and experiential to retail activations and digital amplification, my approach blends strategy with craft; creating storytelling that’s as commercially effective as it is creatively powerful.
mary-anne-trant.com
English
Native or bilingual
Can work on-site
Dubai (up to 50km)
Experience
- BUREAU BÉATRICESenior Creative StrategistLUXURY GOODSMarch 2025 - June 2025 (3 months)Dubai, United Arab EmiratesDirected strategy and creative output for luxury, fashion, and beauty brands across MENA, including Huda Beauty, MAC, H&M, Cartier, and Messika.Owned pitch process end-to-end; from strategic insight & positioning through to creative execution & digital amplification.Bridged Strategy and Creative teams to ensure briefs were translated seamlessly into sharp, high-impact outputs.Mentored a team of Creative Strategists, driving stronger experiential ideation, faster delivery, and elevated quality of work.
- sweetwater MEACreative LeadARTS AND CRAFTSSeptember 2022 - September 2024 (2 years)Dubai, United Arab EmiratesDrove creative strategy, concept ideation, and creative direction for global brands across MENA, including Google, Fenty Beauty, La Roche-Posay, Maybelline, Kenzo, Cadillac, adidas, Stella McCartney, and Omniyat.Creative Lead on the Fenty Beauty Drive-In, delivering a launch that went viral across DXB and KSA, reaching 7M on opening night.Creative Lead on Cadillac’s 25th anniversary experience, spotlighting the region’s Creator scene and generating 6M reach through 25 Creators and 1 impactful cultural moment.Owned the pitch process end-to-end, collaborating closely with client servicing and production, and delivering both in-person and virtual client presentations.Led and developed a team of art directors and 2D/3D designers, running weekly status meetings and one-to-ones to oversee project delivery and career progression, reporting directly to the Executive Creative Director/Partner.
- LIGHTBLUESenior Art DirectorARTS AND CRAFTSAugust 2021 - September 2022 (1 year and 1 month)Dubai, United Arab EmiratesLed experiential ideation and art direction across key accounts including TikTok, Estée Lauder, Sephora, Tommy Hilfiger, Mashreq, and Glenfiddich.Creative Lead on luxury fashion and beauty brands such as WWD, Tommy Hilfiger, Sephora, SHEIN, and Estée Lauder; driving brand experiences, PR stunts, product launches, and social amplification.Partnered closely with strategy, client servicing, and production teams to ensure concepts translated seamlessly from insight to execution, delivering work that was both creatively bold and commercially effective.Mentored and developed a team of art directors and designers, fostering stronger creative output and career growth.
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Education
- BA Hons 2:1Bournemouth University2012Visual Communication