Description

I specialize in e-commerce merchandising, digital marketing, and website optimization, helping brands create seamless online experiences that drive engagement, conversions, and sales. With experience at HARMAN International and Dr. Martens, I’ve managed multi-locale websites, executed merchandising strategies, and optimized onsite content to enhance the customer journey.

My expertise includes catalog management, conversion rate optimization (CRO), and data-driven decision-making. I collaborate cross-functionally to execute product launches, promotions, and site enhancements, leveraging tools like Salesforce and Contentsquare to track performance and refine strategy.

Passionate about problem-solving and innovation, I focus on omnichannel marketing, customer retention, and digital merchandising to help brands grow. Get in touch!

Industry field of expertise

Languages

English
Native or bilingual
Japanese
Native or bilingual
Chinese
Conversational

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

HARMAN International
E-commerce Merchandiser
E-COMMERCE
November 2023 - January 2025 (1 year and 2 months)
Amsterdam, Netherlands
• Managed merchandising, onsite content, and catalog across 12 countries, ensuring accuracy, consistency, and a seamless customer experience.
• Led website optimization efforts through conversion rate optimization (CRO) strategies and UX enhancements, driving customer engagement and increasing sales performance.
• Partnered with cross-functional teams to execute high-converting promotions and digital marketing initiatives.
• Drove global site improvements by identifying operational inefficiencies and streamlining processes to improve execution speed and reduce errors.
E-commerce Salesforce Merchandising Customer Journey
Dr. Martens AirWair Japan Ltd.
E-commerce Merchandiser
E-COMMERCE
January 2021 - August 2022 (1 year and 7 months)
Tokyo, Japan
• Managed and optimized the e-commerce website, overseeing the execution of product launches, promotions, and content updates to enhance brand identity and ensure a seamless user experience.
• Led conversion rate optimization (CRO) initiatives, leveraging data analytics to improve customer experience and increase average order value (AOV).
• Analyzed and reported on key performance indicators (KPIs), transforming data insights into actionable strategies that boosted website engagement and sales revenue.
• Collaborated with cross-functional teams to develop and implement omnichannel marketing campaigns, aligning digital promotions with physical retail strategies to maximize customer reach and brand impact.
E-commerce Merchandising Customer Journey Email marketing Web analytics
K.K. Netwise
Digital Marketing Account Manager
E-COMMERCE
October 2017 - August 2020 (2 years and 10 months)
Tokyo, Japan
• Led digital marketing and e-commerce projects for B2C clients, developing and executing strategies that drove customer acquisition and revenue growth.
• Developed and managed email marketing campaigns and SEO strategies to maximize engagement and ROI.
• Collaborated with UX designers and developers to implement website optimizations, improving site performance and conversion rates.
• Provided data-driven insights and recommendations based on KPI tracking and analytics, ensuring marketing efforts aligned with business objectives.
Email marketing E-commerce Web analytics Shopify Strategic planning