Matilda Gustafsson

I help e-commerce brands and product-driven companies scale profitably by combining strategic portfolio management with design-driven thinking. My background includes an M.Sc. in Management (Innovation & Entrepreneurship) from the Technical University of Munich, a B.F.A. in Industrial Design from Lund University, and studies in Business Administration at Gothenburg University. This unique mix of analytical rigor and creative insight allows me to approach challenges from multiple angles — ensuring solutions that are both commercially sound and customer-centric.

At Zooplus SE, I led multi-market product launches and supplier pricing strategies, gaining deep expertise in portfolio optimization and e-commerce growth. My entrepreneurial ventures — AliceMatilda.com — further sharpened my ability to blend creativity with commercial strategy, giving me hands-on experience in building and scaling online businesses.

My superpowers lie in identifying which products truly drive ROI, streamlining portfolios to reduce operational waste, and designing customer-focused solutions that resonate in competitive markets. I thrive at the intersection of strategy and design: analyzing data to uncover insights, then translating them into scalable realities that improve margins, customer experience, and long-term brand value.

Clients value my cross-functional leadership — aligning procurement, marketing, and operations to deliver cohesive outcomes — and my authentic communication style, which builds trust and ensures collaboration. Whether it’s a portfolio audit, e-commerce growth roadmap, or hands-on launch support, I tailor solutions to each client’s context and goals.

Services include:

• Portfolio audits & optimization strategies

• E-commerce growth consulting (pricing, launches, channel strategy)

• Design-informed product development & positioning

• Workshops and advisory sessions

If you’re looking for a consultant who blends strategy with design to unlock growth, let’s connect.