Matt Blantern

About me:

An accomplished and innovative Senior Leader with extensive experience of product and programme management in FinTech, AdTech and SaaS.

○ I build products people love to use

○ Live to be challenged, to be creative and to grow. Always learning.

○ Customer centric | UX adept | Data driven |

○ 8 years working in the tech industry, business/comercial background

Projects:

• Partnered with Nectar360 to launch Nectar Connect, using Open Banking data to give Nectar customers personalised offers based on their spending habits (and provide Nectar with category-level data and insights). Open Banking Expo Awards finalist (‘Best use of Open Banking data’). Outcomes: network audience scaled by 500k (863k bank accounts linked through the programme to date).

• Conceptualised and launched self-serve customer insight tool CAP (Cardlytics Analytics Portal), for merchant advertiser partners, powered by Bank customer transaction data. Outcomes: won 10 new blue-chip logos (including Sainsbury’s, Costa, Just Eat) within first 12 months driving £3.4M in incremental revenue. 18% YoY increase in annual budget commitments.

• Delivered ‘Globalisation’ initiative enabling Cardlytics to bring products to all markets more efficiently. Convergence of all tools and processes (Global campaign management and reporting tools/ Bank approval and customer service tools). Commercial outcome: enables 10x scale in merchant demand. Operational outcome: reduced brand onboarding time by 20%.

• Programme implementations across our Bank network: Lloyds; Halifax; Bank of Scotland; Santander; Curve; MBNA; Nectar