Description

I’m a senior business development consultant with over 30 years’ experience helping B2B businesses define their positioning, generate demand, and turn uncertainty into structured growth. I work hands-on with founders and leadership teams across sectors including professional services, financial services, healthcare, publishing and engineering.

My strength sits at the intersection of strategy and execution. I don’t just advise. I design go-to-market approaches, build outreach and lead-generation campaigns, craft messaging that actually resonates, and help teams put practical sales processes in place. I’ve led email, LinkedIn and direct outreach campaigns, developed sales and marketing collateral, carried out market and competitor analysis, and supported clients as a trusted, long-term partner rather than a short-term supplier.

Previously, I founded and ran a niche digital advertising network for nearly two decades, where I was responsible for all business development, revenue generation and client relationships across EMEA and North America. That experience means I understand commercial pressure, risk, and the reality of building revenue from scratch.

Clients work with me when they want someone who can think strategically while delivering measurable results.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Yellowstone Digital
Business Development Consultancy
January 2023 - Today (3 years and 5 months)
• ● Strategy & Positioning: Defined and refined go-to-market strategies, value propositions and messaging frameworks for multiple B2B brands, supporting them to position clearly and differentiate in competitive markets.
• ● Lead Generation & Outreach: Designed and executed targeted outreach campaigns (email, LinkedIn, networking, and cold calling), blending strategic planning with direct hands-on execution to generate high-quality leads and new business opportunities.
• ● Content & Messaging Development: Crafted bespoke outreach sequences, sales messaging, and marketing collateral to improve engagement and conversion rates. Supported teams in developing consistent brand voices across channels.
• ● Market & Competitor Analysis: Conducted in-depth research to inform segmentation, audience profiling and product-market fit, resulting in better-aligned campaign targeting and stronger sales pipelines.
• ● Client Relationship Development: Acted as a trusted partner to founders, directors and senior stakeholders, fostering long-term relationships and supporting clients beyond immediate campaign delivery.
• ● Cross-sector adaptability: Successfully applied methodologies across different sectors, including financial firms, medical and health brands and engineering consultancies.
cold calling Business development account management outbound prospecting SDR
Oxegen Media,
Owner / Founder
April 2004 - January 2023 (18 years and 9 months)
Cambridge, UK
• ● Responsible for all business development across the brand, attending conferences across EMEA and North America. This increased the range of publishers, grew the advertiser base and subsequently improved turnover and revenue
• ● Developed and sold digital educational products, including online courses and webinars, focusing on financial literacy and trading strategies via our publisher network
• ● Extensive use of marketing automation tools for multiple client campaigns
• ● Advised on and interpreted clients requirements for digital marketing and strategy
• ● Consulted with publishers on market changes and trends, enabling them to stay ahead of the curve on audience engagement, creative performance and ultimately, profitability
• ● Supervised employees and liaised with external teams to ensure tailored delivery of content across a range of digital platforms
• ● Utilised problem solving and creative thinking skills to find solutions to a range of issues across digital strategy and business operations, including onboarding challenging clients through imaginative approaches
commercially unviable. In I accepted that the business was effectively over, and began to look for alternative sources of income.