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Maxence L.ML

Maxence L.

Product Manager | Lead PM | SaaS | B2B & B2C

€776/day
London, GB
3-7 years

Average response time: 1 hour

About Maxence

Hi there!

My name is Maxence. I'm a freelance Product Manager with 5+ years of experience building B2B and B2C digital products from zero to one. What sets me apart is that I combine product strategy, roadmapping, and agile delivery with hands-on design and prototyping skills; so I can take a product from discovery through to a working, pixel-perfect result.

I started as the first product hire at an early-stage startup in Switzerland, where I quickly grew into owning the full product development lifecycle: defining problems, prioritising what to build, coordinating with engineering, and shipping. That generalist instinct stuck. I'm most effective when I can move fluidly between strategy, user discovery, stakeholder alignment, and execution and then roll up my sleeves to design and prototype when needed.

Whether you need a PM to define and launch an MVP from scratch, or a senior product person to embed within an established team and drive delivery, I adapt fast. I can own an entire product solo or plug into your existing workflows to bring structure, momentum, and clarity. I'm equally comfortable leading a project from zero and stepping into one already in motion.

AI is expanding what's possible for individuals. Some say designers are becoming PMs, PMs are becoming builders. I think the scope of the role is simply growing: the same person can now own strategy and execution more than ever before. That's the kind of product manager I am: owning the end-to-end scope from discovery to delivery.

Fluent in English, French, and Swedish, I am available for remote and hybrid product management and product design projects worldwide.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Swedish

    Fluent

  • Spanish

    Basic

Can work on-site
London (up to 10km)

Experience

  • Edify
    Product Manager & Design Lead
    HOSPITALITY
    July 2025 - April 2026 (9 months)
    London, United Kingdom
    • First product hire. I established the entire product design and management function, defining discovery, design, roadmap prioritisation, and delivery workflows from scratch.
    • Designed and delivered an AI production planner module end-to-end, securing an enterprise deal with a 500+ location franchise group.
    • Migrated a complex supplier-based recipe management workflow to a simplified Master Product Logic, reducing recipe creation time by 50%.
    • Created a structured customer feedback loop integrating interviews, support ticket analysis, and in-app feedback to ground design decisions in validated user needs.
    • Defining product and design strategy for an agentic AI transformation - scoping how AI capabilities integrate into the platform UX to unlock new automation workflows.
    Product management Product Discovery Product Strategy Product design AI Automation
  • Soloop
    Product Designer & Developer
    EDUCATION AND E-LEARNING
    February 2025 - June 2025 (4 months)
    Geneva, Switzerland
    • Partnered with co-founders to design a private social media platform end-to-end for schools and parents, centered around privacy, trust, and simplicity.
    • Led product discovery and user research with school administrators and parents across Switzerland. Synthesised insights into user personas, journey maps, and a validated feature set.
    • Designed and delivered a fully working MVP that secured the first partnership with a Swiss private school, validating product-market fit. Ensured the design foundation was scalable and accessible across devices and contexts.
    Figma Nuxt.js Supabase Product design artificial intelligence
  • Colorlab
    Product Builder & Designer
    DIGITAL AND IT
    December 2024 - February 2025 (2 months)
    Geneva, Switzerland
    • Designed and built Colorlab end-to-end: a free, all-in-one colour toolkit for designers and developers featuring palette generation, colour scales, WCAG contrast checking, gradient generator, and pixel art maker.
    • Owned the full product lifecycle: product strategy, UX/UI design, visual design and front-end development (Nuxt, Tailwind CSS). Built as a responsive, cross-platform web application.
    • Reached 5.2k yearly active users organically, validating a market gap. Most alternatives locked basic features behind paywalls or covered a single use case.
    • Designed all outputs in the platform to be workflow-friendly with export options in SVG, CSS, and Tailwind classes, prioritising seamless integration into real design and development tools.
    Nuxt.js User Interface Design Responsive design Claude Code Product Discovery

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Education

  • MSc - Information Systems
    HEC Lausanne
  • BSc - Management
    HEC Lausanne
    BSc

Certifications

  • C1 - English
    LanguageCert
    2025
    English

Skill set

Categories