Mergim Ozdamar

Assisted with the planning and execution of day-to-day marketing campaigns across digital and social

channels, partnerships and sponsorships, working closely with the design team to ensure that guidelines are

adhered to.

● I was the main point of contact and lead on exhibitors – visitor marketing tools.

● Played a key role to ensure the smooth running of the event onsite.

● Established relationships and managed partnerships with media, associations and a range of suppliers.

● Wrote and curated newsletters. Analysed and reported post-event results.

With a worldwide presence, Le Book organises various events throughout the year both virtual and in-person.

Gathering preeminent decision-makers from the world’s most important brands and advertising agencies and

rewarding excellence in different disciplines of the creative industry.

● Led the northern European trade show strategy and cross-departmental collaboration between Communications and Sales to ensure effective delivery of events and support business goals. This resulted in existing client satisfaction and new lead generation.

● Managed the day-to-day running of the company’s social media channels. Online audiences were converted into event registrations and supporters.

● Developed effective external communication strategies in order to generate favourable media coverage and industry involvement that improved company reputation. Ensured consistency of essential messaging by managing a variety of communication channels (database and email marketing, social media, website, newsletters).

● Demonstrated outstanding stakeholder management maintaining long-lasting client relationships, earning repeat business. To effectively manage the company profile I seized new possibilities by building and maintaining excellent relationships with a broad range of creatives at brands, advertising and PR agencies.

● Met key targets for each event, with a participation rate of 85% by researching and inviting the key target audience. Scoped events with ease and monitored their progress during the project lifecycle.

● Displayed a comprehension of business requirements. Maintaining consistency throughout, I wrote editorial proposals for sponsorship or partnership opportunities as well as press releases, and briefing documents. To advertise the business and events, set up barter agreements with hotels and media outlets.

Established the first online magazine devoted to the region of the Mediterranean. From history to culture, gastronomy and lifestyle, everything that portrays the Mediterranean lifestyle. Instagram: @themediterraneanmag Twitter: @mediterranemag Facebook: @themediterraneanmag I lead the following: editorial direction, social media management, advertising, interviews & writing, photography and SEO.