Michael Doer

Featured in: Search Engine Watch, Wordstream, Forbes M.E.

Wrote for: SE Ranking, Kixie, Mashvisor, The Tokenist

Good blog content doesn't just require writing skills, it requires research.

Finding statistics and case studies, interviewing experts from your company, and reaching out for quotes from industry experts makes your content stand out. Researching keywords to understand the search intent and tailor the content accordingly makes it rank.

Writing, proofreading, and editing only come after that.

That's the approach I use when creating blog content. My goal is not to write a content piece get paid and bounce, but to meet the client's business goal. Whether it's attracting organic traffic through a top-of-the-funnel informational piece, getting leads in a middle funnel how-to, or building authority and backlinks through an original thought leadership article, proper preliminary research ensures content works as intended instead of becoming an unfortunate statistic in GA.

My best niches are:

- Digital marketing and everything that relates to it

- Business

- HR

- Real estate

That said, with ample time to do the research, I can work with almost any topic. The exceptions are medicine/law/finance because I prefer to stick with Google's YMYL rules and gambling/loans because they're shady.

Are you still reading this? I'm impressed! Hit me up for a free consultation, you deserved it.