About Michael
English
Native or bilingual
Experience
- Roam DigitalPPC Consultant and FounderAugust 2018 - Today (7 years and 10 months)Paid Ads Consultant for clients in multiple industries, plus client communication and reporting•• Managing Google, Bing, Facebook and LinkedIn platforms with budgets up to $2m/year.
- TSMS/WebleafHead of PPCAugust 2018 - January 2022 (3 years and 5 months)• Manager for PPC channels across a range of industries in two leading digital agencies• Clients include companies in healthcare, travel, FMCG, SaaS sectors and more• Management of Google, Bing, Facebook, LinkedIn search platforms• Have successfully managed account setup, SEO & website optimisation, tagging, reporting and campaign management based on clients' KPIs and Targets.
- G AdventuresGlobal Manager, Digital MarketingAugust 2016 - August 2018 (2 years)• Direct control and overview of a $6m+ Google and Bing Ad budget.• Creation of website revenue/KPI targets• Lead contact for Google, Facebook, and Microsoft partnerships• Management of 2 Specialists based in the UK and Canada• Taken the lead on creating Lead Generation and Acquisition campaigns on paid channels, growing our CRM database by 50%• In my time in the role, online revenue was at an all-time high and year-on-year growth 20%+
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Education
- University of Warwick, German and Business Studies2012
- InternationalOtto-Friedrich-Universität Bamberg2011International