Michelle Burk

Oversaw all visual branding for Chopt & Dos Toros (100+ U.S. locations), including digital menu boards, out-of-home campaigns, packaging, social graphics, email marketing, and environmental signage, ensuring brand consistency and quality across all channels.

Art directed photo shoots by collaborating with photographers, prop stylists, food stylists, and internal teams to produce visually engaging assets for multi-channel marketing.

Developed and executed marketing campaigns for seasonal menu offerings through print and digital collateral, driving customer engagement and sales.

Mentored and managed a junior designer, fostering professional growth while ensuring consistent creative output.

Designed and implemented digital experiences to drive conversion for e-commerce brands through website interfaces and email marketing campaigns. Collaborated with design directors, marketers, developers, and project managers to turn business objectives into strategic and engaging design solutions.

Presented wireframes, creative concepts, strategies, and interactive prototypes directly to clients and internal project teams.

Produced branded content for clients through custom illustrations and art directed photo shoots by curating visual references and creating digital mockups to convey style and composition.

Designed menus, postcards, environmental graphics, email marketing campaigns, and print and digital advertisements, collaborating with marketing and operations teams to ensure brand consistency. Created original illustrations and fine art pieces for restaurants to elevate brand identity and the guest experience. Art directed photo shoots for seasonal menu launches, promotions, and restaurant events.

Supervised vendor relationships and production and installation of print materials and environmental graphics to ensure quality and project timeline expectations were met.

Coordinated with restaurant operations teams across multiple locations to ensure proper implementation of seasonal menu changes and in-store promotional marketing materials.