About Michelle
I’m a UX/UI Designer with 2+ years of experience creating research-driven, scalable digital products in B2B, SaaS and marketplace environments. I’m passionate about bringing clarity to complexity. I’ve worked across startups and agile teams, running live usability sessions, improving design operations, and aligning user needs with product strategy.
My goal? To build intuitive experiences that are easy to use, enjoyable to navigate, and grounded in real user insight.
Spanish
Native or bilingual
English
Native or bilingual
Italian
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Sleeplay, e-commerce startupUX/UI and Creative DesignerE-COMMERCEJuly 2025 - January 2026 (6 months)Miami, FL, USA
- Designed and optimized mobile-first experiences for an e-commerce sleep-care platform, improving conversion and engagement.
- Created design systems and reusable Figma templates for marketing and product teams.
- Led A/B tests and heatmap analyses (Convert, Clarity) to inform UX improvements and visual hierarchy.
- Collaborated cross-functionally with marketing, dev, and data teams in a fast-paced startup environment.
- MEETOPTICS,UX/UI DesignerSeptember 2024 - May 2025 (8 months)Barcelona, Spain
- B2B marketplace startup Led UX for a B2B marketplace and internal tools connecting engineers with suppliers.
- Designed and iterated on mobile and web flows for search, checkout, and RFQ experiences.
- Built and maintained a design system ensuring consistency across product areas.
- Conducted usability tests and implemented data-driven design decisions to improve navigation and clarity.
- FreelanceUX ConsultantJuly 2024 - December 2024 (5 months)Designed responsive experiences for healthcare and education clients. Simplified onboarding flows for non-technical users through iterative prototyping. Delivered developer-ready Figma handoffs for smooth implementation
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Education
- Intensive Web Development BootcampIronhack2024Intensive Web Development Bootcamp
- Master's in UX/UI and Service DesignNABA2023Master's in UX/UI and Service Design