About Mike
Italian
Native or bilingual
Experience
- PHDSenior Media PlannerSeptember 2021 - November 2022 (1 year and 2 months)London, UK- Taken lead responsibility for the SEAT, CUPRA, AUDI, VW, PORSCHE accounts - through planning, implementation and reporting- Worked with the Account Director to develop social strategies that work across the channel and with other medias (Facebook, IG, Linkedin, Pinterest, Twitter)- Taken lead on conference calls with clients, ensuring full preparation time was allocated ahead of time and ensuring all points were made- Become an advocate for new innovations in the channel - seeking out conferences, data and insight that can could be shared with the team – considering what the PHD POV was on, in terms of new developments and changes- Built knowledge and confidence across the PHD finance processes and led on billing clients accurately and on time
- TCCHEDigital Marketing ExecutiveFebruary 2020 - August 2021 (1 year and 6 months)London, UK-Performed market analysis and research.-Collected quantitative and qualitative data from marketing campaigns. (online analytics and Google Ads)-Launched and optimised digital marketing initiatives and advertising promotional activities. (social media, direct mail, and web)-Managed and update the company database and customer relationship management systems.(Mailchimp, ActiveCampaign)-Supported the marketing team in daily administrative tasks.(funnels, PPC and ROI reports)
- Northumbria UniversityMarketing Consultancy ProjectFebruary 2019 - September 2019 (7 months)Newcastle upon Tyne, UK-Organization of campaigns and development of marketing strategies.-Undertaken a market analysis to understand competition and potential gaps in the market.-Ownership, management, and delivery of solutions through reports.-Technical and business knowledge applied to practical issues exposed by clients.
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Education
- Master of Science - MSc in Digital Marketing, Business, Management, Marketing, and Related Support ServicesNorthumbria University2019Master of Science - MSc in Digital Marketing, Business, Management, Marketing, and Related Support Services
- Bachelor's degree, Business Administration and Management, GeneralUniversità degli Studi di Salerno2013Bachelor's degree, Business Administration and Management, General