About Mo
I'm a Senior Product Manager with 12+ years of experience across Telecom, Martech, and enterprise SaaS, specialising in two things: scaling digital products to mass adoption, and integrating AI in ways that deliver real business value, not just demos.
My most defining project: growing MyIrancell, a self-care super app for MTN Irancell, from 200k to 17 million monthly active users, making it Iran's 3rd most downloaded app. I did this through loyalty mechanics, gamification, data-driven UX redesign, and disciplined backlog ownership across cross-functional Agile teams.
At censhare, I currently lead product strategy for enterprise Digital Asset Management, and Marketing Resource Management platforms. I have built and shipped three layers of AI capability in production: natural language search powered by vector databases, sovereign AI tools for content automation built on private infrastructure, and agentic workflows via MCP server implementation.
Earlier in my career I worked as a Business Analyst and product consultant across financial services and automotive — designing loyalty platforms, building Power BI dashboards, launching marketplace products, and running full-cycle marketing strategy engagements.
What I offer as a freelancer:
AI product strategy — defining, prioritising, and shipping AI features that solve real problems
Fractional PM — embedded senior product leadership for startups and scale-ups
Digital platform consulting — DAM/MAM, API integrations, identity management (Keycloak, SSO)
Loyalty and retention product design — gamification, engagement mechanics, behavioural analytics
Product discovery and customer research — interviews, data analysis, roadmap prioritisation
I work in English, am based in Düsseldorf, Germany, and am available for remote engagements globally.
Certifications: PSPO II · PAL I · PSPO-AIE · PMI-PBA
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- CenshareProduct Owner / ManagerDIGITAL AND ITSeptember 2022 - Today (3 years and 9 months)Germany• • Reduced video asset retrieval from hours to minutes by integrating third-party AI vector databases to enable natural language search across all asset types.• • Delivered automated content translation, localization, and background removal by building sovereign AI tools on private infrastructure using Ollama, Node-RED, and serverless functions — eliminating manual effort for designers and copywriters.• • Enabled agentic AI workflows by standardising product APIs and implementing an MCP server, allowing users to complete multi-step tasks through simple natural language prompts.• • Delivered a native integration between DAM and Marmind MRM, enabling marketers to manage digital assets and marketing resources within a unified workflow — built on a REST API connector, Keycloak SSO federation for cross-system authentication, and Node-RED with Kafka for real-time data synchronisation in a cloud-native stack.• • Improved stakeholder alignment and backlog prioritisation by establishing a structured feature request platform that surfaces customer needs directly to the product team.• • Accelerated cloud adoption by leading the transition of DAM, MAM, and MRM products to a cloud-native Kubernetes architecture, improving scalability for enterprise clients.
- MTNProduct Owner — B2CTELECOMMUNICATIONSJanuary 2016 - June 2022 (6 years and 5 months)Irancell, MK, Iran• Scaled MyIrancell from 200,000 to 17 million monthly active users in six years, making it Iran's 3rd mostdownloaded app — by executing a data-driven super app strategy combining self-care, digital services, andthird-party integrations.• Increased revenue by 8% within one year by redesigning the app UX and payment flows, guided bycustomer behaviour analysis and SQL-based funnel insights.• Boosted daily engaged users by 50% by launching the 'Shake' gamification feature, which grew to 1 milliondaily interactions and opened a new B2B digital ads revenue stream.• Grew B2B revenue by 10% by launching a digital advertising platform and integrating third-party partners(Snapp Food, Snapp Taxi) into the app ecosystem.• Raised NPS from 4.0 to 4.7 through continuous discovery cycles — user interviews, behavioural dataanalysis, and rapid iteration across the full product lifecycle.
- Mofid Securities,Marketing Specialist & Business AnalystApril 2013 - December 2015 (2 years and 8 months)Iran• • Grew market share from 20% to 26% in three years by designing and executing a comprehensive advertising and campaign strategy grounded in customer data analysis.• • Increased customer retention by 40% for top products by defining and running marketing automation campaigns targeted at high-value segments.• • Reduced churn by gamifying the customer loyalty club — defining point collection metrics, reward equivalency, and redemption strategy to drive sustained engagement.
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Education
- Master of Business Administration (MBA)Allameh Tabataba'i University2013Master of Business Administration (MBA)
- Bachelor of Business AdministrationAllameh Tabataba'i University2011Bachelor of Business Administration